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Impact of E-service quality on brand attachment and willingness to spend more

E-service quality is important in current business practices. This concept is yet to be explored in context of influencing other important variables. This paper aims to conceptualize e-service quality relationship with brand attachment and willingness to spend more. Understanding the relationship...

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Bibliographic Details
Main Authors:	Gul-e-Rana, Rana, Mohamadali, Noor Azizah, Shah, A., Muhammad, L
Format:	Article
Language:	English
Published:	Faculty of Natural Sciences, University of Sindh 2018
Subjects:	T58.6 Management information systems
Online Access:	http://irep.iium.edu.my/67336/ http://irep.iium.edu.my/67336/1/77-Article%20Text-134-1-10-20181009.pdf

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