Usage and satisfaction of WhatsApp messenger application on Smartphone among IIUM students

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Usage and satisfaction of WhatsApp messenger application on Smartphone among IIUM students

The purpose of this paper is to gauge the usage of WhatsApp messenger application on motivation, perception, attitude, behaviour and satisfaction among students and to find out the reasons for using such application on their smartphone. A quantitative research design is employed, using survey method...

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Bibliographic Details
Main Authors:	Ali, Habib, Wok, Saodah
Format:	Proceeding Paper
Language:	English English
Published:	2018
Subjects:	H61.8 Communication of information
Online Access:	http://irep.iium.edu.my/67254/ http://irep.iium.edu.my/67254/1/ISMEC2018%20-%20program%20book%2031102018.pdf http://irep.iium.edu.my/67254/8/67254_Usage%20and%20Satisfaction%20of%20WhatsApp%20Messenger.pdf

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