The impacts of viral marketing in influencing the consumer’s purchase decisions

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The impacts of viral marketing in influencing the consumer’s purchase decisions

The rapid growth of social networks is in fact being influenced by the usage of the Internet. Viral Marketing not only boosts the sales and business of online marketers but also affects the Corporate Reputation of the organization and the company concerned. Good response to the viral messages from c...

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Bibliographic Details
Main Authors:	Shahar, Nurul Shafinas, Wok, Saodah
Format:	Proceeding Paper
Language:	English English
Published:	2018
Subjects:	H61.8 Communication of information HE7601 Telecommunication and industry. Telegraph
Online Access:	http://irep.iium.edu.my/67251/ http://irep.iium.edu.my/67251/2/ISMEC2018%20-%20program%20book%2031102018.pdf http://irep.iium.edu.my/67251/8/66451_ACID%20BASE%20DISTURBANCES.pdf

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