Purchasing intention, family values and social media usage affecting online purchasing habits among youths

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Purchasing intention, family values and social media usage affecting online purchasing habits among youths

Malaysian statistics show a trend of continued growth in the e-commerce industry; this research stresses on the importance of catering to the needs and inclinations of youths regarding online purchasing intentions and habits. The objective of this research is to study the effects of family values an...

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Bibliographic Details
Main Authors:	Hussain, Souhaila, Illiasu, Adam, Wok, Saodah
Format:	Proceeding Paper
Language:	English English
Published:	2018
Subjects:	H61.8 Communication of information
Online Access:	http://irep.iium.edu.my/67207/ http://irep.iium.edu.my/67207/3/ISMEC2018%20-%20program%20book%2031102018.pdf http://irep.iium.edu.my/67207/14/67270_PURCHASING%20INTENTION%2C%20FAMILY%20VALUES.pdf

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