Importance-performance analysis of service quality dimensions for the Bangladeshi hotel industry

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Importance-performance analysis of service quality dimensions for the Bangladeshi hotel industry

In global competitive markets, hoteliers are looking to satisfy guests for repeat customers. Achieving satisfied guests is not an easy task. This study evaluates the service quality of Bangladeshi hotels using gap analysis, SERVQUAL and importance-performance analysis (IPA). The results showed that...

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Bibliographic Details
Main Authors:	Rahman, Mahbubar, Islam, Rafikul
Format:	Article
Language:	English English
Published:	Inderscience Enterprises Ltd. 2018
Subjects:	HF5001 Business. Business Administration
Online Access:	http://irep.iium.edu.my/66825/ http://irep.iium.edu.my/66825/7/66825%20Importance-performance%20analysis%20of%20service%20quality.pdf http://irep.iium.edu.my/66825/8/66825%20Importance-performance%20analysis%20of%20service%20quality%20SCOPUS.pdf

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