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Measuring corporate brand equity of Universiti Sains Malaysia (USM)

Corporate brand equity studies focus heavily on brands of profit-based organisations. Similarly in Malaysia, while there has been a number of studies on leading brands owned by profit-based such as PETRONAS, Air Asia and Maxis, there has been a dearth of studies on brands of not-for-profit organisat...

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Bibliographic Details
Main Authors:	Md Noor, Shuhaida, Abdul Manan, Kamaruzzaman, Abdul Kuthoos, Haja Mydin
Format:	Proceeding Paper
Language:	English English
Published:	2018
Subjects:	H61.8 Communication of information
Online Access:	http://irep.iium.edu.my/66705/ http://irep.iium.edu.my/66705/5/MEASURING%20CORPORATE%20BRAND%20EQUITY%20OF%20UNIVERSITI%20SAINS%20MALAYSIA1.pdf http://irep.iium.edu.my/66705/6/Programme%20Book%20-%20ISMEC%202018%20-%2019%20Sept%20-%20Final%291.pdf

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