Election campaign and issues agenda in Malaysian politicians’ Facebook and Instagram accounts
This study investigates how politicians use Instagram and Facebook as political communication during the 14th general election. The objectives of this study are to explore the politicians' usage pattern, issues highlighted and the type of posting when using Facebook and Instagram. The study fo...
| Main Authors: | , |
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| Format: | Proceeding Paper |
| Language: | English English |
| Published: |
2018
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/66517/ http://irep.iium.edu.my/66517/4/66517_Election%20campaign%20and%20issues%20-slide.pdf http://irep.iium.edu.my/66517/3/GE14%20An%20Analysis%20Programme%2028%20June%202018.pdf |
| _version_ | 1848786594274738176 |
|---|---|
| author | Mohamed, Shafizan Abdul Manan, Kamaruzzaman |
| author_facet | Mohamed, Shafizan Abdul Manan, Kamaruzzaman |
| author_sort | Mohamed, Shafizan |
| building | IIUM Repository |
| collection | Online Access |
| description | This study investigates how politicians use Instagram and Facebook as political communication during the 14th general election. The objectives of this study are to explore the politicians' usage pattern, issues highlighted and the type of posting when using Facebook and Instagram. The study found that the politicians actively used Instagram and Facebook in their campaign and issues related to the election were the most popularly communicated by the politicians. In addition, politician candidate like to post still images of their campaign activities and use live streaming to broadcast their campaign speech. |
| first_indexed | 2025-11-14T17:11:31Z |
| format | Proceeding Paper |
| id | iium-66517 |
| institution | International Islamic University Malaysia |
| institution_category | Local University |
| language | English English |
| last_indexed | 2025-11-14T17:11:31Z |
| publishDate | 2018 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | iium-665172019-03-19T06:24:20Z http://irep.iium.edu.my/66517/ Election campaign and issues agenda in Malaysian politicians’ Facebook and Instagram accounts Mohamed, Shafizan Abdul Manan, Kamaruzzaman H61.8 Communication of information JQ Political institutions Asia JQ715 Politics and Government in Malaysia This study investigates how politicians use Instagram and Facebook as political communication during the 14th general election. The objectives of this study are to explore the politicians' usage pattern, issues highlighted and the type of posting when using Facebook and Instagram. The study found that the politicians actively used Instagram and Facebook in their campaign and issues related to the election were the most popularly communicated by the politicians. In addition, politician candidate like to post still images of their campaign activities and use live streaming to broadcast their campaign speech. 2018-06-28 Proceeding Paper NonPeerReviewed application/pdf en http://irep.iium.edu.my/66517/4/66517_Election%20campaign%20and%20issues%20-slide.pdf application/pdf en http://irep.iium.edu.my/66517/3/GE14%20An%20Analysis%20Programme%2028%20June%202018.pdf Mohamed, Shafizan and Abdul Manan, Kamaruzzaman (2018) Election campaign and issues agenda in Malaysian politicians’ Facebook and Instagram accounts. In: Seminar on GE14: An Analysis 2018, 28th June 2018, Kuala Lumpur. (Unpublished) |
| spellingShingle | H61.8 Communication of information JQ Political institutions Asia JQ715 Politics and Government in Malaysia Mohamed, Shafizan Abdul Manan, Kamaruzzaman Election campaign and issues agenda in Malaysian politicians’ Facebook and Instagram accounts |
| title | Election campaign and issues agenda in Malaysian politicians’ Facebook and Instagram accounts |
| title_full | Election campaign and issues agenda in Malaysian politicians’ Facebook and Instagram accounts |
| title_fullStr | Election campaign and issues agenda in Malaysian politicians’ Facebook and Instagram accounts |
| title_full_unstemmed | Election campaign and issues agenda in Malaysian politicians’ Facebook and Instagram accounts |
| title_short | Election campaign and issues agenda in Malaysian politicians’ Facebook and Instagram accounts |
| title_sort | election campaign and issues agenda in malaysian politicians’ facebook and instagram accounts |
| topic | H61.8 Communication of information JQ Political institutions Asia JQ715 Politics and Government in Malaysia |
| url | http://irep.iium.edu.my/66517/ http://irep.iium.edu.my/66517/4/66517_Election%20campaign%20and%20issues%20-slide.pdf http://irep.iium.edu.my/66517/3/GE14%20An%20Analysis%20Programme%2028%20June%202018.pdf |