Parody of Malaysian life: the effects of Mat Luthfi’s video blogs (V-blogs) on Malaysian youth

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Parody of Malaysian life: the effects of Mat Luthfi’s video blogs (V-blogs) on Malaysian youth

This study intends to understand the effect of localized parody videos on youths. By specifically focusing on how young Malaysians respond to Mat Luthfi, a famous Malaysian vlogger, the study explicates how video parodies could become a source of entertainment, information and even patriotism. The i...

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Bibliographic Details
Main Authors:	Jalal Abidin, Jahira, Mohamed, Shafizan
Format:	Article
Language:	English
Published:	Vibus Innovative Publishing Solutions 2018
Subjects:	H10 Societies H61.8 Communication of information HM1176 Social influence. Social pressure HM621 Culture
Online Access:	http://irep.iium.edu.my/66514/ http://irep.iium.edu.my/66514/1/parody%20of%20malaysian%20life.pdf

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