Parody of Malaysian life: the effects of Mat Luthfi’s video blogs (V-blogs) on Malaysian youth
This study intends to understand the effect of localized parody videos on youths. By specifically focusing on how young Malaysians respond to Mat Luthfi, a famous Malaysian vlogger, the study explicates how video parodies could become a source of entertainment, information and even patriotism. The i...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Vibus Innovative Publishing Solutions
2018
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/66514/ http://irep.iium.edu.my/66514/1/parody%20of%20malaysian%20life.pdf |
| _version_ | 1848786593986379776 |
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| author | Jalal Abidin, Jahira Mohamed, Shafizan |
| author_facet | Jalal Abidin, Jahira Mohamed, Shafizan |
| author_sort | Jalal Abidin, Jahira |
| building | IIUM Repository |
| collection | Online Access |
| description | This study intends to understand the effect of localized parody videos on youths. By specifically focusing on how young Malaysians respond to Mat Luthfi, a famous Malaysian vlogger, the study explicates how video parodies could become a source of entertainment, information and even patriotism. The ideas of user generated content and remix culture are referred to in order to put the youths’ viewing experience into context. Interviews were conducted with students at the International Islamic University Malaysia (IIUM), qualitative analysis was applied to make sense of the respondents experiences. In short, the study found that the youths were very much entertained by Mat Luthfi’s videos. More importantly they had positive impressions of the messages embedded in the parody videos. Among others, the respondents identified messages of racial unity, humanity and positive attitude. |
| first_indexed | 2025-11-14T17:11:31Z |
| format | Article |
| id | iium-66514 |
| institution | International Islamic University Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T17:11:31Z |
| publishDate | 2018 |
| publisher | Vibus Innovative Publishing Solutions |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | iium-665142018-10-11T02:37:11Z http://irep.iium.edu.my/66514/ Parody of Malaysian life: the effects of Mat Luthfi’s video blogs (V-blogs) on Malaysian youth Jalal Abidin, Jahira Mohamed, Shafizan H10 Societies H61.8 Communication of information HM1176 Social influence. Social pressure HM621 Culture This study intends to understand the effect of localized parody videos on youths. By specifically focusing on how young Malaysians respond to Mat Luthfi, a famous Malaysian vlogger, the study explicates how video parodies could become a source of entertainment, information and even patriotism. The ideas of user generated content and remix culture are referred to in order to put the youths’ viewing experience into context. Interviews were conducted with students at the International Islamic University Malaysia (IIUM), qualitative analysis was applied to make sense of the respondents experiences. In short, the study found that the youths were very much entertained by Mat Luthfi’s videos. More importantly they had positive impressions of the messages embedded in the parody videos. Among others, the respondents identified messages of racial unity, humanity and positive attitude. Vibus Innovative Publishing Solutions 2018-08 Article PeerReviewed application/pdf en http://irep.iium.edu.my/66514/1/parody%20of%20malaysian%20life.pdf Jalal Abidin, Jahira and Mohamed, Shafizan (2018) Parody of Malaysian life: the effects of Mat Luthfi’s video blogs (V-blogs) on Malaysian youth. International Journal of Current Research, 10 (8). pp. 72466-72472. ISSN 0975-833X http://www.journalcra.com/sites/default/files/31612.pdf 10.24941/ijcr.31612.08.2018 |
| spellingShingle | H10 Societies H61.8 Communication of information HM1176 Social influence. Social pressure HM621 Culture Jalal Abidin, Jahira Mohamed, Shafizan Parody of Malaysian life: the effects of Mat Luthfi’s video blogs (V-blogs) on Malaysian youth |
| title | Parody of Malaysian life: the effects of Mat Luthfi’s video blogs (V-blogs) on Malaysian youth |
| title_full | Parody of Malaysian life: the effects of Mat Luthfi’s video blogs (V-blogs) on Malaysian youth |
| title_fullStr | Parody of Malaysian life: the effects of Mat Luthfi’s video blogs (V-blogs) on Malaysian youth |
| title_full_unstemmed | Parody of Malaysian life: the effects of Mat Luthfi’s video blogs (V-blogs) on Malaysian youth |
| title_short | Parody of Malaysian life: the effects of Mat Luthfi’s video blogs (V-blogs) on Malaysian youth |
| title_sort | parody of malaysian life: the effects of mat luthfi’s video blogs (v-blogs) on malaysian youth |
| topic | H10 Societies H61.8 Communication of information HM1176 Social influence. Social pressure HM621 Culture |
| url | http://irep.iium.edu.my/66514/ http://irep.iium.edu.my/66514/ http://irep.iium.edu.my/66514/ http://irep.iium.edu.my/66514/1/parody%20of%20malaysian%20life.pdf |