Exploring Muslim consumers’ confidence and awareness towards Halal labelled manufactured food products in Sabah
This paper focuses on the Muslim consumers’ confidence and awareness towards halal labelled manufactured food products. A qualitative study was chosen as a research design to gather information about the Muslim consumers’ attitude on halal labels for manufactured food products in Sabah. Structured i...
| Main Authors: | , , |
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| Format: | Proceeding Paper |
| Language: | English |
| Published: |
2018
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/65802/ http://irep.iium.edu.my/65802/1/png2pdf.pdf |
| _version_ | 1848786451572981760 |
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| author | Md Sawari, Siti Salwa Sahar, Rafidah Omar, Intan Marfarrina |
| author_facet | Md Sawari, Siti Salwa Sahar, Rafidah Omar, Intan Marfarrina |
| author_sort | Md Sawari, Siti Salwa |
| building | IIUM Repository |
| collection | Online Access |
| description | This paper focuses on the Muslim consumers’ confidence and awareness towards halal labelled manufactured food products. A qualitative study was chosen as a research design to gather information about the Muslim consumers’ attitude on halal labels for manufactured food products in Sabah. Structured interviews were conducted with seven Muslim consumers. The interviews were then content analysed, and an inventory was formed. Findings of the study indicate that the Muslim consumers were confident with the halal labelled manufactured food products. The findings also show that the Muslim consumers were less aware of the authorities responsible for the certification of halal labels in Sabah. This paper contributes to a better understanding of the Muslim consumer attitude relating to the labels of halal food products. Moreover, this paper helps to emphasise some of the main issues that frame the current state of halal labelled manufactured food products in Sabah. |
| first_indexed | 2025-11-14T17:09:15Z |
| format | Proceeding Paper |
| id | iium-65802 |
| institution | International Islamic University Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T17:09:15Z |
| publishDate | 2018 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | iium-658022018-09-24T03:22:26Z http://irep.iium.edu.my/65802/ Exploring Muslim consumers’ confidence and awareness towards Halal labelled manufactured food products in Sabah Md Sawari, Siti Salwa Sahar, Rafidah Omar, Intan Marfarrina G Geography (General) H Social Sciences (General) HC Economic History and Conditions This paper focuses on the Muslim consumers’ confidence and awareness towards halal labelled manufactured food products. A qualitative study was chosen as a research design to gather information about the Muslim consumers’ attitude on halal labels for manufactured food products in Sabah. Structured interviews were conducted with seven Muslim consumers. The interviews were then content analysed, and an inventory was formed. Findings of the study indicate that the Muslim consumers were confident with the halal labelled manufactured food products. The findings also show that the Muslim consumers were less aware of the authorities responsible for the certification of halal labels in Sabah. This paper contributes to a better understanding of the Muslim consumer attitude relating to the labels of halal food products. Moreover, this paper helps to emphasise some of the main issues that frame the current state of halal labelled manufactured food products in Sabah. 2018-08-06 Proceeding Paper NonPeerReviewed application/pdf en http://irep.iium.edu.my/65802/1/png2pdf.pdf Md Sawari, Siti Salwa and Sahar, Rafidah and Omar, Intan Marfarrina (2018) Exploring Muslim consumers’ confidence and awareness towards Halal labelled manufactured food products in Sabah. In: 14th International Borneo Research Council Conference (IBRCC14), 6th-8th August 2018, Kuching, Sarawak. (Unpublished) |
| spellingShingle | G Geography (General) H Social Sciences (General) HC Economic History and Conditions Md Sawari, Siti Salwa Sahar, Rafidah Omar, Intan Marfarrina Exploring Muslim consumers’ confidence and awareness towards Halal labelled manufactured food products in Sabah |
| title | Exploring Muslim consumers’ confidence and awareness towards Halal labelled manufactured food products in Sabah |
| title_full | Exploring Muslim consumers’ confidence and awareness towards Halal labelled manufactured food products in Sabah |
| title_fullStr | Exploring Muslim consumers’ confidence and awareness towards Halal labelled manufactured food products in Sabah |
| title_full_unstemmed | Exploring Muslim consumers’ confidence and awareness towards Halal labelled manufactured food products in Sabah |
| title_short | Exploring Muslim consumers’ confidence and awareness towards Halal labelled manufactured food products in Sabah |
| title_sort | exploring muslim consumers’ confidence and awareness towards halal labelled manufactured food products in sabah |
| topic | G Geography (General) H Social Sciences (General) HC Economic History and Conditions |
| url | http://irep.iium.edu.my/65802/ http://irep.iium.edu.my/65802/1/png2pdf.pdf |