Building students’ loyalty through superior university entities
This study expands a previous qualitative investigation of students ‘experience of existing entities in higher education institutions (HEIs) of Malaysia. We specifically investigated how experience impacted students’ loyalty which eventually drove them to return to the same university for further...
| Main Authors: | , , , , |
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| Format: | Proceeding Paper |
| Language: | English English |
| Published: |
Arshad Ayub Graduate Business School, UiTM
2018
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/65685/ http://irep.iium.edu.my/65685/1/65685_Building%20students%E2%80%99%20loyalty.pdf http://irep.iium.edu.my/65685/7/65685_Building%20students%E2%80%99%20loyalty%20through%20superior%20university%20entities_Scopus.pdf |
| _version_ | 1848786431613337600 |
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| author | Mahayuddin, Nafiza Saad, Mazni Wan Mohamad, Wan Nurul Fatimah Ahmad, Aznita Ong, Mohd Hanafi Azman |
| author_facet | Mahayuddin, Nafiza Saad, Mazni Wan Mohamad, Wan Nurul Fatimah Ahmad, Aznita Ong, Mohd Hanafi Azman |
| author_sort | Mahayuddin, Nafiza |
| building | IIUM Repository |
| collection | Online Access |
| description | This study expands a previous qualitative investigation of students ‘experience of
existing entities in higher education institutions (HEIs) of Malaysia. We specifically
investigated how experience impacted students’ loyalty which eventually drove
them to return to the same university for further studies. The Structural Equation
Model with Partial Least Square (PLS-SEM) was done on a selected group of 200
undergraduates from these institutions. The findings illustrated the top three
reasons that positively and significantly influenced their academic progression at
the same university as Campus Infrastructure, Support System, and Teaching
Quality. The study therefore concludes that if the average level of these three
entities were good, then the level of Student Loyalty would also excel accordingly.
The study highlights the need for HEIs to enhance their reputation by
continuously improving and upgrading these identified entities to attract the
university’s main stakeholders to come back for more quality learning experience. |
| first_indexed | 2025-11-14T17:08:56Z |
| format | Proceeding Paper |
| id | iium-65685 |
| institution | International Islamic University Malaysia |
| institution_category | Local University |
| language | English English |
| last_indexed | 2025-11-14T17:08:56Z |
| publishDate | 2018 |
| publisher | Arshad Ayub Graduate Business School, UiTM |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | iium-656852020-02-28T08:13:41Z http://irep.iium.edu.my/65685/ Building students’ loyalty through superior university entities Mahayuddin, Nafiza Saad, Mazni Wan Mohamad, Wan Nurul Fatimah Ahmad, Aznita Ong, Mohd Hanafi Azman H62 Study and teaching. Research LB2300 Higher Education This study expands a previous qualitative investigation of students ‘experience of existing entities in higher education institutions (HEIs) of Malaysia. We specifically investigated how experience impacted students’ loyalty which eventually drove them to return to the same university for further studies. The Structural Equation Model with Partial Least Square (PLS-SEM) was done on a selected group of 200 undergraduates from these institutions. The findings illustrated the top three reasons that positively and significantly influenced their academic progression at the same university as Campus Infrastructure, Support System, and Teaching Quality. The study therefore concludes that if the average level of these three entities were good, then the level of Student Loyalty would also excel accordingly. The study highlights the need for HEIs to enhance their reputation by continuously improving and upgrading these identified entities to attract the university’s main stakeholders to come back for more quality learning experience. Arshad Ayub Graduate Business School, UiTM 2018-07-25 Proceeding Paper PeerReviewed application/pdf en http://irep.iium.edu.my/65685/1/65685_Building%20students%E2%80%99%20loyalty.pdf application/pdf en http://irep.iium.edu.my/65685/7/65685_Building%20students%E2%80%99%20loyalty%20through%20superior%20university%20entities_Scopus.pdf Mahayuddin, Nafiza and Saad, Mazni and Wan Mohamad, Wan Nurul Fatimah and Ahmad, Aznita and Ong, Mohd Hanafi Azman (2018) Building students’ loyalty through superior university entities. In: 2nd Arshad Ayub Graduate Business School International Conference on Business Management (AiCoBM) 2018, 25th-26th July 2018, Melaka. http://aicobm.uitm.edu.my/ |
| spellingShingle | H62 Study and teaching. Research LB2300 Higher Education Mahayuddin, Nafiza Saad, Mazni Wan Mohamad, Wan Nurul Fatimah Ahmad, Aznita Ong, Mohd Hanafi Azman Building students’ loyalty through superior university entities |
| title | Building students’ loyalty through superior university entities |
| title_full | Building students’ loyalty through superior university entities |
| title_fullStr | Building students’ loyalty through superior university entities |
| title_full_unstemmed | Building students’ loyalty through superior university entities |
| title_short | Building students’ loyalty through superior university entities |
| title_sort | building students’ loyalty through superior university entities |
| topic | H62 Study and teaching. Research LB2300 Higher Education |
| url | http://irep.iium.edu.my/65685/ http://irep.iium.edu.my/65685/ http://irep.iium.edu.my/65685/1/65685_Building%20students%E2%80%99%20loyalty.pdf http://irep.iium.edu.my/65685/7/65685_Building%20students%E2%80%99%20loyalty%20through%20superior%20university%20entities_Scopus.pdf |