Fairclough's Critical Discourse Analysis (CDA) of television advertising production in selected OIC countries

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Fairclough's Critical Discourse Analysis (CDA) of television advertising production in selected OIC countries

There have been several research studies examining television advertising content in terms of effects rather than television advertising production. The production process is significant to examine so as to determine the factors that influence advertising messages prior to the formation of a framewo...

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Bibliographic Details
Main Authors:	Mokhtar, Aida, Samsudin, Sofiah, Tharmalingam, Selvarajah
Format:	Proceeding Paper
Language:	English English
Published:	2018
Subjects:	H Social Sciences (General)
Online Access:	http://irep.iium.edu.my/65585/ http://irep.iium.edu.my/65585/1/Fairclough%E2%80%99s%20CDA%20Analysis%20of%20TV%20Advertising%20Production%20OIC%20-%2015July2018.pdf http://irep.iium.edu.my/65585/7/65585_Fairclough%E2%80%99s%20CDA%20Analysis-abstract.pdf

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