The usage of OBike among students
The emergence of communication technology with the combination of contemporary public transportation creates OBike, a new generation of public bicycle where users can move faster and cheaper while contributing towards a greener environment. They can ride, park and pay anytime at any place by using t...
| Main Authors: | , , , , |
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| Format: | Proceeding Paper |
| Language: | English English |
| Published: |
2018
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/65256/ http://irep.iium.edu.my/65256/13/65256%20abstract.pdf http://irep.iium.edu.my/65256/1/Hasnah%20paca%20%20-%20Obike.pdf |
| _version_ | 1848786358357721088 |
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| author | Abdul Kadir, Hasnah Wan Ahmad, Wan Khairi Noorfuad, Noorhannah Nazari, Nur Syahirah Wok, Saodah |
| author_facet | Abdul Kadir, Hasnah Wan Ahmad, Wan Khairi Noorfuad, Noorhannah Nazari, Nur Syahirah Wok, Saodah |
| author_sort | Abdul Kadir, Hasnah |
| building | IIUM Repository |
| collection | Online Access |
| description | The emergence of communication technology with the combination of contemporary public transportation creates OBike, a new generation of public bicycle where users can move faster and cheaper while contributing towards a greener environment. They can ride, park and pay anytime at any place by using their smartphone application. This study aims to gauge the usage of OBike among students at the International Islamic University Malaysia (IIUM), Gombak campus. In using the innovation attributes (relative advantage, simplicity, compatibility, trialability, and observability) of the Diffusion of Innovation Theory, this study measures the adoption level of users of the new technology - OBike. Thus, the objectives of this study are to analyse the relationship between the usage of OBike and the innovation attributes, besides to test the best predictor of using the OBike. A quantitative research design using the survey method with a self-administered questionnaire is used as a tool for data collection. A total of 230 students responded to this survey. The results show that all innovation attributes have a positive relationship with the usage of OBike. The relative advantage of the innovation attributes is the best predictor. Hence, this study concludes that students believe that there are many advantages in using the OBike. However, it is not easy for them to use it as there is a negative relationship between simplicity and usage. |
| first_indexed | 2025-11-14T17:07:46Z |
| format | Proceeding Paper |
| id | iium-65256 |
| institution | International Islamic University Malaysia |
| institution_category | Local University |
| language | English English |
| last_indexed | 2025-11-14T17:07:46Z |
| publishDate | 2018 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | iium-652562018-08-16T06:43:41Z http://irep.iium.edu.my/65256/ The usage of OBike among students Abdul Kadir, Hasnah Wan Ahmad, Wan Khairi Noorfuad, Noorhannah Nazari, Nur Syahirah Wok, Saodah H61.8 Communication of information The emergence of communication technology with the combination of contemporary public transportation creates OBike, a new generation of public bicycle where users can move faster and cheaper while contributing towards a greener environment. They can ride, park and pay anytime at any place by using their smartphone application. This study aims to gauge the usage of OBike among students at the International Islamic University Malaysia (IIUM), Gombak campus. In using the innovation attributes (relative advantage, simplicity, compatibility, trialability, and observability) of the Diffusion of Innovation Theory, this study measures the adoption level of users of the new technology - OBike. Thus, the objectives of this study are to analyse the relationship between the usage of OBike and the innovation attributes, besides to test the best predictor of using the OBike. A quantitative research design using the survey method with a self-administered questionnaire is used as a tool for data collection. A total of 230 students responded to this survey. The results show that all innovation attributes have a positive relationship with the usage of OBike. The relative advantage of the innovation attributes is the best predictor. Hence, this study concludes that students believe that there are many advantages in using the OBike. However, it is not easy for them to use it as there is a negative relationship between simplicity and usage. 2018 Proceeding Paper NonPeerReviewed application/pdf en http://irep.iium.edu.my/65256/13/65256%20abstract.pdf application/pdf en http://irep.iium.edu.my/65256/1/Hasnah%20paca%20%20-%20Obike.pdf Abdul Kadir, Hasnah and Wan Ahmad, Wan Khairi and Noorfuad, Noorhannah and Nazari, Nur Syahirah and Wok, Saodah (2018) The usage of OBike among students. In: 12th Biennial Convention of the Pacific and Asian Communication (PACA): Communication and Industrial Revolution 4.0, 4th-6th July 2018, Kota Kinabalu, Sabah. (Unpublished) |
| spellingShingle | H61.8 Communication of information Abdul Kadir, Hasnah Wan Ahmad, Wan Khairi Noorfuad, Noorhannah Nazari, Nur Syahirah Wok, Saodah The usage of OBike among students |
| title | The usage of OBike among students |
| title_full | The usage of OBike among students |
| title_fullStr | The usage of OBike among students |
| title_full_unstemmed | The usage of OBike among students |
| title_short | The usage of OBike among students |
| title_sort | usage of obike among students |
| topic | H61.8 Communication of information |
| url | http://irep.iium.edu.my/65256/ http://irep.iium.edu.my/65256/13/65256%20abstract.pdf http://irep.iium.edu.my/65256/1/Hasnah%20paca%20%20-%20Obike.pdf |