Exploring Halal food preferences across age and gender
It is imperative, based on the religious restriction that Muslims should practically choose halal food as the only dietary lifestyle. This paper aims to investigate the gender and age differences in halal food consumption. Employing a quantitative research design, a total of 730 survey questionnaire...
| Main Authors: | , , , |
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| Format: | Proceeding Paper |
| Language: | English |
| Published: |
EDUSAGE Network
2018
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/65182/ http://irep.iium.edu.my/65182/1/65182_Exploring%20Halal%20Food.pdf |
| _version_ | 1848786344350842880 |
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| author | Md Sawari, Siti Salwa Abd Rahman, Nur Hidayah Paramboor, Jaafar Ghazali, Mohd Al'Ikhsan |
| author_facet | Md Sawari, Siti Salwa Abd Rahman, Nur Hidayah Paramboor, Jaafar Ghazali, Mohd Al'Ikhsan |
| author_sort | Md Sawari, Siti Salwa |
| building | IIUM Repository |
| collection | Online Access |
| description | It is imperative, based on the religious restriction that Muslims should practically choose halal food as the only dietary lifestyle. This paper aims to investigate the gender and age differences in halal food consumption. Employing a quantitative research design, a total of 730 survey questionnaires was administered to sample population in Peninsular Malaysia. The samples were selected using stratified random sample technique. All participants were required to answer survey questionnaires related to their profile and attitude towards halal food. The result of this study shows that the majority of Muslims in Malaysia have high-level awareness in consuming halal food. For demographic characteristics focusing on the gender, a significant difference was found (p < 0.05). This research also identified that there was no significant difference in respondents’ attitude towards halal food consumption based on age (p > 0.05). The practical implication is specifically for the halal food industry as they would be able to promote the halal culture referring to the findings of this particular study. |
| first_indexed | 2025-11-14T17:07:33Z |
| format | Proceeding Paper |
| id | iium-65182 |
| institution | International Islamic University Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T17:07:33Z |
| publishDate | 2018 |
| publisher | EDUSAGE Network |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | iium-651822018-10-04T01:22:44Z http://irep.iium.edu.my/65182/ Exploring Halal food preferences across age and gender Md Sawari, Siti Salwa Abd Rahman, Nur Hidayah Paramboor, Jaafar Ghazali, Mohd Al'Ikhsan H Social Sciences (General) HB Economic Theory HB801 Consumption. Demand TP368 Food processing and manufacture It is imperative, based on the religious restriction that Muslims should practically choose halal food as the only dietary lifestyle. This paper aims to investigate the gender and age differences in halal food consumption. Employing a quantitative research design, a total of 730 survey questionnaires was administered to sample population in Peninsular Malaysia. The samples were selected using stratified random sample technique. All participants were required to answer survey questionnaires related to their profile and attitude towards halal food. The result of this study shows that the majority of Muslims in Malaysia have high-level awareness in consuming halal food. For demographic characteristics focusing on the gender, a significant difference was found (p < 0.05). This research also identified that there was no significant difference in respondents’ attitude towards halal food consumption based on age (p > 0.05). The practical implication is specifically for the halal food industry as they would be able to promote the halal culture referring to the findings of this particular study. EDUSAGE Network 2018-07-21 Proceeding Paper PeerReviewed application/pdf en http://irep.iium.edu.my/65182/1/65182_Exploring%20Halal%20Food.pdf Md Sawari, Siti Salwa and Abd Rahman, Nur Hidayah and Paramboor, Jaafar and Ghazali, Mohd Al'Ikhsan (2018) Exploring Halal food preferences across age and gender. In: 1st International Conference on Humanities, Entrepreneurship and Society (ICHES 2018), 21st-22nd July 2018, DoubleTree by Hilton, Johor, Malaysia. http://iches2018.egax.org/?option= |
| spellingShingle | H Social Sciences (General) HB Economic Theory HB801 Consumption. Demand TP368 Food processing and manufacture Md Sawari, Siti Salwa Abd Rahman, Nur Hidayah Paramboor, Jaafar Ghazali, Mohd Al'Ikhsan Exploring Halal food preferences across age and gender |
| title | Exploring Halal food preferences across age and gender |
| title_full | Exploring Halal food preferences across age and gender |
| title_fullStr | Exploring Halal food preferences across age and gender |
| title_full_unstemmed | Exploring Halal food preferences across age and gender |
| title_short | Exploring Halal food preferences across age and gender |
| title_sort | exploring halal food preferences across age and gender |
| topic | H Social Sciences (General) HB Economic Theory HB801 Consumption. Demand TP368 Food processing and manufacture |
| url | http://irep.iium.edu.my/65182/ http://irep.iium.edu.my/65182/ http://irep.iium.edu.my/65182/1/65182_Exploring%20Halal%20Food.pdf |