Influencing the mind of the consumers: the role of the law and the regulators in controlling credit advertisement

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Influencing the mind of the consumers: the role of the law and the regulators in controlling credit advertisement

Advertising boosts market performance by offering useful information to consumers. It enables firms to promote the attributes of their products and services and, thereby, to compete better with each other. On the other hand, advertising may adversely affect market performance when businesses use it...

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Bibliographic Details
Main Authors:	Hassan, Rusni, Kassim, Salina, Abu Bakar, Elistina, Ilias, Ibtisam @ Ilyana
Format:	Proceeding Paper
Language:	English English
Published:	2018
Subjects:	HG Finance HG3368 Islamic Banking and Finance HG3691 Credit KPG Malaysia
Online Access:	http://irep.iium.edu.my/64688/ http://irep.iium.edu.my/64688/2/Ilyana%20LOA%20Colombo.pdf http://irep.iium.edu.my/64688/1/Ilyana%20Colombo%20Full%20Paper.pdf

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