Antecedents to willingness to boycott among Malaysian Muslims

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Antecedents to willingness to boycott among Malaysian Muslims

This chapter examines the motivations and willingness to boycott of Malaysian Muslim consumers. Based on an ongoing boycott incited by the Palestinian-Israeli conflict in the Middle East, the boycott movement targets American-originated firms operating in Malaysia. To examine the factors, two firms...

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Bibliographic Details
Main Authors:	Abdul Latif, Samshul Amry, Abdul Talib, Asmat Nizam
Format:	Book Chapter
Language:	English
Published:	IGI Global 2015
Subjects:	HB126.4 Islamic Economics HF Commerce HF5001 Business. Business Administration HF5410 Marketing. Distribution of products
Online Access:	http://irep.iium.edu.my/64596/ http://irep.iium.edu.my/64596/13/64596%20Antecedents%20to%20Willingness.pdf

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