The influence of internet and social media on purchasing decisions in Kuwait

The influence of internet and social media on purchasing decisions in Kuwait

This research aims to measure the role of social networks in influencing purchasing decisions among consumers in Kuwait; the research used the quantitative methods, and analytical the technique to get the results, and the research developed a measure to study the relationsh...

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Bibliographic Details
Main Authors: Abdulkareem Al-Enezi, Khalid, Taha Alshaikhli, Imad Fakhri, AlDabbagh, SufyaSalim Mahmood
Format: Article
Language:English
English
Published: Indonesian Journal of Electrical Engineering and Computer Science 2018
Subjects:
QA75 Electronic computers. Computer science
Online Access:http://irep.iium.edu.my/63929/
http://irep.iium.edu.my/63929/1/11890-16534-2-PB_2.pdf
http://irep.iium.edu.my/63929/13/63929%20The%20influence%20of%20internet%20and%20social%20media%20on%20purchasing%20decisions%20in%20Kuwait%20SCOPUS.pdf

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