Factors that determine customers acceptance of Ar Rahn financing in Selangor

Ar Rahn is a method of providing short-term financing by pledging jewelry to the financial institution as security. It is widely used to facilitate individual consumption and small business. The use of ArRahnis gaining prominence as an alternative to money lending which charges high-interest rate an...

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Main Authors: Abdul Razak, Dzuljastri, Baharun, Farha Nabila
Format: Proceeding Paper
Language:English
Published: 2018
Subjects:
Online Access:http://irep.iium.edu.my/63745/
http://irep.iium.edu.my/63745/12/63745_FACTORS%20THAT%20DETERMINE%20CUSTOMERS%20ACCEPTANCE_complete.pdf
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author Abdul Razak, Dzuljastri
Baharun, Farha Nabila
author_facet Abdul Razak, Dzuljastri
Baharun, Farha Nabila
author_sort Abdul Razak, Dzuljastri
building IIUM Repository
collection Online Access
description Ar Rahn is a method of providing short-term financing by pledging jewelry to the financial institution as security. It is widely used to facilitate individual consumption and small business. The use of ArRahnis gaining prominence as an alternative to money lending which charges high-interest rate and poses a burden to customers. The paper aims to determine the factors that affect customers’ acceptance on the use of array based on three variables namely concept, pricing and justice and fairness. The methodology was carried out by survey of121 respondents in the state of Selangor. The result indicated that only pricing has significance relationship with customers’ acceptance. This result is useful to the practitioners so that they can emphasize on pricing as the main element in the marketing of ArRahnto customers. The academician can benefit by conducting further research on this eminence body of knowledge.
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format Proceeding Paper
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institution International Islamic University Malaysia
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spelling iium-637452018-05-21T06:38:27Z http://irep.iium.edu.my/63745/ Factors that determine customers acceptance of Ar Rahn financing in Selangor Abdul Razak, Dzuljastri Baharun, Farha Nabila HG3368 Islamic Banking and Finance Ar Rahn is a method of providing short-term financing by pledging jewelry to the financial institution as security. It is widely used to facilitate individual consumption and small business. The use of ArRahnis gaining prominence as an alternative to money lending which charges high-interest rate and poses a burden to customers. The paper aims to determine the factors that affect customers’ acceptance on the use of array based on three variables namely concept, pricing and justice and fairness. The methodology was carried out by survey of121 respondents in the state of Selangor. The result indicated that only pricing has significance relationship with customers’ acceptance. This result is useful to the practitioners so that they can emphasize on pricing as the main element in the marketing of ArRahnto customers. The academician can benefit by conducting further research on this eminence body of knowledge. 2018-05-12 Proceeding Paper PeerReviewed application/pdf en http://irep.iium.edu.my/63745/12/63745_FACTORS%20THAT%20DETERMINE%20CUSTOMERS%20ACCEPTANCE_complete.pdf Abdul Razak, Dzuljastri and Baharun, Farha Nabila (2018) Factors that determine customers acceptance of Ar Rahn financing in Selangor. In: The 1st International Conference Of World Academy Of Islamic Management 2018, 12-13 May 2018, Universiti Kuala Lumpur (UniKL), Kuala Lumpur. (Unpublished)
spellingShingle HG3368 Islamic Banking and Finance
Abdul Razak, Dzuljastri
Baharun, Farha Nabila
Factors that determine customers acceptance of Ar Rahn financing in Selangor
title Factors that determine customers acceptance of Ar Rahn financing in Selangor
title_full Factors that determine customers acceptance of Ar Rahn financing in Selangor
title_fullStr Factors that determine customers acceptance of Ar Rahn financing in Selangor
title_full_unstemmed Factors that determine customers acceptance of Ar Rahn financing in Selangor
title_short Factors that determine customers acceptance of Ar Rahn financing in Selangor
title_sort factors that determine customers acceptance of ar rahn financing in selangor
topic HG3368 Islamic Banking and Finance
url http://irep.iium.edu.my/63745/
http://irep.iium.edu.my/63745/12/63745_FACTORS%20THAT%20DETERMINE%20CUSTOMERS%20ACCEPTANCE_complete.pdf