The use of shopping apps among smartphone users
in China: A structural equation modelling approach

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The use of shopping apps among smartphone users in China: A structural equation modelling approach

Along with the continuous advancement of technology, people are enjoying the benefits of implementing it in their daily lives. Using smartphone applications (apps) to shop is growing dramatically and creating new business opportunities for vendors. The main purpose of this accomplish a measurement m...

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Bibliographic Details
Main Authors:	Jan, Muhammad Tahir, Yao, Li Yao
Format:	Article
Language:	English
Published:	Faculty of Economics and Business, Trisakti University 2018
Subjects:	HF5001 Business. Business Administration
Online Access:	http://irep.iium.edu.my/63586/ http://irep.iium.edu.my/63586/1/The%20Use%20of%20Shopping%20Apps%20among%20Smartphone%20Users%20in%20China.pdf

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