Computational visualization of customer mood using affective space model approach

Computational visualization of customer mood using affective space model approach

Customers' mood information is acquired to facilitate marketers' understanding in order to tailor the marketing strategies for positive outcomes optimization. Mood can be reasonably hypothesized as one of the factor that influences customers' decision in buying the products or servi...

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Bibliographic Details
Main Authors: Kamaruddin, Norhaslinda, Handayani, Dini Oktarina Dwi, Abdul Rahman, Abdul Wahab
Format: Proceeding Paper
Language:English
English
Published: IOS Press 2017
Subjects:
T Technology (General)
Online Access:http://irep.iium.edu.my/63005/
http://irep.iium.edu.my/63005/13/63005-Computational%20visualization%20of%20customer%20mood%20using%20afective%20space%20model%20approach.pdf
http://irep.iium.edu.my/63005/2/63005%20Computational%20Visualization%20of%20Customer%20Mood%20Using%20Affective%20%20SCOPUS.pdf

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