Testing the third-person effects theory on political campaign in Malaysia

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Testing the third-person effects theory on political campaign in Malaysia

This paper tests the use of Third-Person Effect Theory (TPET) on political campaign on self, family, supporters, non-supporters, and non-supporters of other parties. Previous research mainly tested the TPET on the mass media. Thus, the application of the TPET is extended to gauge the effect of polit...

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Bibliographic Details
Main Authors:	Syed Abdullah Idid, Syed Arabi, Wok, Saodah
Format:	Proceeding Paper
Language:	English
Published:	2010
Subjects:	HE Transportation and Communications
Online Access:	http://irep.iium.edu.my/626/ http://irep.iium.edu.my/626/1/TESTING_3PE_-_FINAL_3032010.pdf

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