Factors influencing selection of higher learning institutes: An empirical investigation in Bangladesh

The aim of this paper is to assess the factors that play a significant role while selecting learning institutions service providers. Survey instruments employed on Bangladesh students included demographic background, financial issues, university teaching quality, university facilities, marketing fri...

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Main Authors: Uddin, Bashir, Al-Mamun, Abdullah, Haque, A. K. M. Ahasanul, Jewel, Rasel Mahmud
Format: Article
Language:English
Published: National Acad Management,National Academy of Management 2017
Subjects:
Online Access:http://irep.iium.edu.my/62260/
http://irep.iium.edu.my/62260/1/Paper%20%28APE%29%202017.pdf
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author Uddin, Bashir
Al-Mamun, Abdullah
Haque, A. K. M. Ahasanul
Jewel, Rasel Mahmud
author_facet Uddin, Bashir
Al-Mamun, Abdullah
Haque, A. K. M. Ahasanul
Jewel, Rasel Mahmud
author_sort Uddin, Bashir
building IIUM Repository
collection Online Access
description The aim of this paper is to assess the factors that play a significant role while selecting learning institutions service providers. Survey instruments employed on Bangladesh students included demographic background, financial issues, university teaching quality, university facilities, marketing friends and family influence. Data were collected from the students of different institutions in major cities in Bangladesh. This research has applied exploratory factor analysis, confirmatory factor analysis and structural equation modeling for testing the hypotheses. The results reveal that teaching quality in a university is the most important factor. It is hoped that the findings of this study will assist higher learning institutions of Bangladesh to produce and promote buffer education. The findings may also assist vice-chancellors and chairman to make more quality decisions utilize resources more efficiently, thus making changes as to crucial quality attributes of students expectations. Keywords: higher learning institution; teaching quality; marketing; Bangladesh.
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spelling iium-622602018-03-02T07:56:29Z http://irep.iium.edu.my/62260/ Factors influencing selection of higher learning institutes: An empirical investigation in Bangladesh Uddin, Bashir Al-Mamun, Abdullah Haque, A. K. M. Ahasanul Jewel, Rasel Mahmud HF5001 Business. Business Administration The aim of this paper is to assess the factors that play a significant role while selecting learning institutions service providers. Survey instruments employed on Bangladesh students included demographic background, financial issues, university teaching quality, university facilities, marketing friends and family influence. Data were collected from the students of different institutions in major cities in Bangladesh. This research has applied exploratory factor analysis, confirmatory factor analysis and structural equation modeling for testing the hypotheses. The results reveal that teaching quality in a university is the most important factor. It is hoped that the findings of this study will assist higher learning institutions of Bangladesh to produce and promote buffer education. The findings may also assist vice-chancellors and chairman to make more quality decisions utilize resources more efficiently, thus making changes as to crucial quality attributes of students expectations. Keywords: higher learning institution; teaching quality; marketing; Bangladesh. National Acad Management,National Academy of Management 2017-10 Article PeerReviewed application/pdf en http://irep.iium.edu.my/62260/1/Paper%20%28APE%29%202017.pdf Uddin, Bashir and Al-Mamun, Abdullah and Haque, A. K. M. Ahasanul and Jewel, Rasel Mahmud (2017) Factors influencing selection of higher learning institutes: An empirical investigation in Bangladesh. Actual Problems Of Economics, 10 (196). pp. 27-37. ISSN 1993-6788
spellingShingle HF5001 Business. Business Administration
Uddin, Bashir
Al-Mamun, Abdullah
Haque, A. K. M. Ahasanul
Jewel, Rasel Mahmud
Factors influencing selection of higher learning institutes: An empirical investigation in Bangladesh
title Factors influencing selection of higher learning institutes: An empirical investigation in Bangladesh
title_full Factors influencing selection of higher learning institutes: An empirical investigation in Bangladesh
title_fullStr Factors influencing selection of higher learning institutes: An empirical investigation in Bangladesh
title_full_unstemmed Factors influencing selection of higher learning institutes: An empirical investigation in Bangladesh
title_short Factors influencing selection of higher learning institutes: An empirical investigation in Bangladesh
title_sort factors influencing selection of higher learning institutes: an empirical investigation in bangladesh
topic HF5001 Business. Business Administration
url http://irep.iium.edu.my/62260/
http://irep.iium.edu.my/62260/1/Paper%20%28APE%29%202017.pdf