Analysing media effects: The third-person effect on party members

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Analysing media effects: The third-person effect on party members

This chapter discusses some selected communication theories and their relationship to several studies on what media can and cannot do on the audience. Special focus is given on Davison's Third-Person Effect theory (1996) and how it could be applied on the political communication studies. A stud...

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Bibliographic Details
Main Authors:	Idid, Syed Arabi, Mohamed, Shafizan
Format:	Book Chapter
Language:	English
Published:	Penerbit Universiti Sains Malaysia 2006
Subjects:	H10 Societies H61.8 Communication of information HM Sociology JC Political theory JQ Political institutions Asia
Online Access:	http://irep.iium.edu.my/61485/ http://irep.iium.edu.my/61485/1/61485_Analysing%20media%20effects.pdf

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