Consumer racism: a scale modification

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Consumer racism: a scale modification

Purpose – Consumer racism describes the act of purchase discrimination based on ethnic and/or cultural differences. As the original consumer racism scale was developed based on a Western context and environment, most of its items may be unsuitable for use in certain non-Western countries. This pa...

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Bibliographic Details
Main Authors:	Abdul Latif, Samshul Amry, Abdul Talib, Asmat Nizam
Format:	Article
Language:	English English
Published:	Emerald Publishing 2017
Subjects:	HF5001 Business. Business Administration HF5410 Marketing. Distribution of products HM Sociology
Online Access:	http://irep.iium.edu.my/61138/ http://irep.iium.edu.my/61138/1/Consumer%20racism%20a%20scale%20modification.pdf http://irep.iium.edu.my/61138/7/61138_Consumer%20racism_scopus.pdf

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