Fairclough's critical discourse analysis of television advertising production in selected OIC countries

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Fairclough's critical discourse analysis of television advertising production in selected OIC countries

There have been several research studies examining television advertising content in terms of effects rather than television advertising production. The production process is significant to examine so as to determine the factors that influence advertising messages prior to the formation of a fram...

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Bibliographic Details
Main Authors:	Mokhtar, Aida, Samsudin, Sofiah, Tharmalingam, Selvarajah
Format:	Proceeding Paper
Language:	English English English
Published:	The International Academic Forum (IAFOR) 2018
Subjects:	P87 Communication. Mass media
Online Access:	http://irep.iium.edu.my/61088/ http://irep.iium.edu.my/61088/19/61088%20Programme.pdf http://irep.iium.edu.my/61088/7/Fairclough%E2%80%99s%20CDA%20Analysis%20of%20TV%20Advertising%20Production%20OIC%20-%2015July2018.pdf http://irep.iium.edu.my/61088/8/IAFOR2018-1Juy2019.pdf

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