The Islamic embrace of advertising: a study of TV advertising frameworks of selected OIC countries using the hierarchy of influences model

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The Islamic embrace of advertising: a study of TV advertising frameworks of selected OIC countries using the hierarchy of influences model

When Islam and life are intertwined for Muslims who are guided by the Islamic principle ‘enjoining good and forbidding evil’, the inculcation of Islamic values in the production of advertising messages for the Muslim audience is crucial. According to some previous studies, Islamic values are absent...

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Bibliographic Details
Main Authors:	Mokhtar, Aida, Tharmalingam, Selvarajah, Samsudin, Sofiah
Format:	Proceeding Paper
Language:	English
Published:	2017
Subjects:	P87 Communication. Mass media
Online Access:	http://irep.iium.edu.my/61087/ http://irep.iium.edu.my/61087/1/61087_The%20Islamic%20embrace%20of%20advertising_complete.pdf

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