A string of phenomena : meta-ethnographic synthesis of qualitative studies and reviews of the advertising campaign of the 13th General Election in Malaysia

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A string of phenomena : meta-ethnographic synthesis of qualitative studies and reviews of the advertising campaign of the 13th General Election in Malaysia

The 13th general election in 2013 (GE13) was the most recent general election in Malaysia. It was a display of stiff competition as the main opposition coalition at the time, Pakatan Rakyat (PR), was a strong competitor for Barisan Nasional (BN), the ruling coalition. BN learned its lesson from the...

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Bibliographic Details
Main Author:	Mokhtar, Aida
Format:	Book Chapter
Language:	English
Published:	Routledge 2017
Subjects:	P87 Communication. Mass media
Online Access:	http://irep.iium.edu.my/61083/ http://irep.iium.edu.my/61083/50/61083.pdf

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