Following Islamic reality show personalities on twitter: a uses and gratification approach to understanding parasocial interaction and social media use

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Following Islamic reality show personalities on twitter: a uses and gratification approach to understanding parasocial interaction and social media use

Islamic reality shows started in Malaysia with Imam Muda, produced in 2010 by Astro Oasis. Since then, other television stations in Malaysia have also adopted this format. Using uses and gratification as a theoretical framework, a major focus of this paper was to examine the effects of Islamic real...

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Bibliographic Details
Main Authors:	Tengku Mohd Azzman, Tengku Siti Aisha, Shariffadeen, Mohd Azzman, A.Manaf, Aini Maznina
Format:	Article
Language:	English
Published:	IIUM Press 2017
Subjects:	H Social Sciences (General)
Online Access:	http://irep.iium.edu.my/61048/ http://irep.iium.edu.my/61048/1/Final%20Article%20December%202017.pdf

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