Sustaining corporate philanthropy through fastabiqul khairat
Abstract: Corporate philanthropy enables companies to gain and sustain competitive advantage and profitability. In the new competitive market, ethical, trustworthy, and valuable companies to the societal well-being are preferred by the market. The stakeholders theory argued that corporate philanthro...
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| Format: | Book Chapter |
| Language: | English |
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Academy of Contemporary Islamic Studies (ACIS) UiTM
2017
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| Online Access: | http://irep.iium.edu.my/60618/ http://irep.iium.edu.my/60618/1/60618_Sustaining%20corporate%20philanthropy%20through%20Fastabiqul%20Khairat.pdf |
| _version_ | 1848785522188615680 |
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| author | Mhd. Sarif, Suhaimi |
| author2 | Osman, Muhammad Rahimi |
| author_facet | Osman, Muhammad Rahimi Mhd. Sarif, Suhaimi |
| author_sort | Mhd. Sarif, Suhaimi |
| building | IIUM Repository |
| collection | Online Access |
| description | Abstract: Corporate philanthropy enables companies to gain and sustain competitive advantage and profitability. In the new competitive market, ethical, trustworthy, and valuable companies to the societal well-being are preferred by the market. The stakeholders theory argued that corporate philanthropy practice is placed at the peak of corporate social responsibility pyramid. In doing so, companies are competing to offer superior corporate philanthropy to the society. This phenomenal practice reaches the concept of competing in doing good deed, which is called as fastabiqul khairat. The study used qualitative personal interview with 10 chief executive officers of small medium enterprises (SMEs) who are practicing corporate philanthrophy to obtain their feedback on the impact of fastabiqul khairat in sustaining their corporate philanthropy. The informants argued that the matter of principles and choices made them choose to compete in their corporate philanthropy for the betterment of the society. They argued that corporate philanthropy as investment for doing good which can be returned as return of good investment in the forms of customer loyalty and social wellbeing.
Keywords: Corporate philanthropy, Sustainable competitive advantage, Fastabiqul khairat |
| first_indexed | 2025-11-14T16:54:28Z |
| format | Book Chapter |
| id | iium-60618 |
| institution | International Islamic University Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T16:54:28Z |
| publishDate | 2017 |
| publisher | Academy of Contemporary Islamic Studies (ACIS) UiTM |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | iium-606182018-07-13T08:14:05Z http://irep.iium.edu.my/60618/ Sustaining corporate philanthropy through fastabiqul khairat Mhd. Sarif, Suhaimi HF5387 Business ethics Abstract: Corporate philanthropy enables companies to gain and sustain competitive advantage and profitability. In the new competitive market, ethical, trustworthy, and valuable companies to the societal well-being are preferred by the market. The stakeholders theory argued that corporate philanthropy practice is placed at the peak of corporate social responsibility pyramid. In doing so, companies are competing to offer superior corporate philanthropy to the society. This phenomenal practice reaches the concept of competing in doing good deed, which is called as fastabiqul khairat. The study used qualitative personal interview with 10 chief executive officers of small medium enterprises (SMEs) who are practicing corporate philanthrophy to obtain their feedback on the impact of fastabiqul khairat in sustaining their corporate philanthropy. The informants argued that the matter of principles and choices made them choose to compete in their corporate philanthropy for the betterment of the society. They argued that corporate philanthropy as investment for doing good which can be returned as return of good investment in the forms of customer loyalty and social wellbeing. Keywords: Corporate philanthropy, Sustainable competitive advantage, Fastabiqul khairat Academy of Contemporary Islamic Studies (ACIS) UiTM Osman, Muhammad Rahimi Din, Ghafarullahhuddin Lateh, Najahudin 2017-12-13 Book Chapter PeerReviewed application/pdf en http://irep.iium.edu.my/60618/1/60618_Sustaining%20corporate%20philanthropy%20through%20Fastabiqul%20Khairat.pdf Mhd. Sarif, Suhaimi (2017) Sustaining corporate philanthropy through fastabiqul khairat. In: Contemporary Issues on Zakat, Waqf and Islamic Philanthrophy. Academy of Contemporary Islamic Studies (ACIS) UiTM, Shah Alam, Malaysia, pp. 393-396. ISBN 978-967-0171-80-7 |
| spellingShingle | HF5387 Business ethics Mhd. Sarif, Suhaimi Sustaining corporate philanthropy through fastabiqul khairat |
| title | Sustaining corporate philanthropy through fastabiqul khairat |
| title_full | Sustaining corporate philanthropy through fastabiqul khairat |
| title_fullStr | Sustaining corporate philanthropy through fastabiqul khairat |
| title_full_unstemmed | Sustaining corporate philanthropy through fastabiqul khairat |
| title_short | Sustaining corporate philanthropy through fastabiqul khairat |
| title_sort | sustaining corporate philanthropy through fastabiqul khairat |
| topic | HF5387 Business ethics |
| url | http://irep.iium.edu.my/60618/ http://irep.iium.edu.my/60618/1/60618_Sustaining%20corporate%20philanthropy%20through%20Fastabiqul%20Khairat.pdf |