The relationship between service experience equity and guests’ behavioral intention at eco-resorts: A study using PLS-SEM

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The relationship between service experience equity and guests’ behavioral intention at eco-resorts: A study using PLS-SEM

Guest experience studies and the consequences towards behavioral intention have gained attention by recent scholars since the experience of guest play a big role in the success of an organization especially in resort setting. This consequently leads to resort businesses focusing on their guests‘ nee...

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Bibliographic Details
Main Authors:	Hashim, Nurhazirah, Haque, A. K. M. Ahasanul
Format:	Proceeding Paper
Language:	English English
Published:	Association of Malaysian Environment-Behaviour Researchers (AMER); ABRAmalaysia 2017
Subjects:	HF5001 Business. Business Administration
Online Access:	http://irep.iium.edu.my/60298/ http://irep.iium.edu.my/60298/8/60298-The%20Relationship%20between%20Service%20Experience%20Equity%20and%20Guests%E2%80%99%20Behavioral-Proceedings.pdf http://irep.iium.edu.my/60298/9/60298-%20The%20relationship%20between%20service%20experience%20equity-Abstract.pdf

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