Why do you adopt social
networking sites? Investigating the driving factors through
structural equation modelling

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Why do you adopt social networking sites? Investigating the driving factors through structural equation modelling

Purpose – The purpose of this paper is to investigate those factors that are associated with the adoption of social networking sites from the perspective of Muslimusers residing in Malaysia. Design/methodology/approach – A complete self-administered questionnaire was collected from 223 Muslim use...

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Bibliographic Details
Main Author:	Jan, Muhammad Tahir
Format:	Article
Language:	English English
Published:	Emerald Group Publishing Ltd. 2017
Subjects:	HF5001 Business. Business Administration
Online Access:	http://irep.iium.edu.my/60181/ http://irep.iium.edu.my/60181/1/Why%20do%20you%20adopt%20social%20networking%20sites.pdf http://irep.iium.edu.my/60181/7/60181_Why%20do%20you%20adopt%20social%20networking%20sites.pdf

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