An examination of the effects of consumer racism and consumer ethnocentrism on willingness to buy products associated with ethnic Chinese

An examination of the effects of consumer racism and consumer ethnocentrism on willingness to buy products associated with ethnic Chinese

Purpose –this paper attempts to investigate the effects of consumer racism and ethnic-level consumer ethnocentrism on Malay consumers’ willingness to buy toward products associated with Malaysian ethnic Chinese. Design/methodology/approach – Potential respondents were obtained through social me...

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Bibliographic Details
Main Authors: Abdul Latif, Samshul Amry, Abdul Talib, Asmat Nizam
Format: Proceeding Paper
Language:English
English
Published: Australia New Zealand International Business Academy (ANZIBA) Conference 2015 2015
Subjects:
H71 General works
HF Commerce
HM1 Sociology (General and theoretical)
Online Access:http://irep.iium.edu.my/60156/
http://irep.iium.edu.my/60156/2/Conference%20Programme%20-%20ANZIBA%202015%20Preliminary.pdf
http://irep.iium.edu.my/60156/3/An%20examination%20of%20the%20effects%20of%20consumer%20racism%20and%20consumer%20ethnocentrism%20on%20willingness%20to%20buy%20products%20associated%20with%20ethnic%20Chinese.pdf

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