An examination of the effects of consumer racism and consumer ethnocentrism on willingness to buy products associated with ethnic Chinese
Purpose –this paper attempts to investigate the effects of consumer racism and ethnic-level consumer ethnocentrism on Malay consumers’ willingness to buy toward products associated with Malaysian ethnic Chinese. Design/methodology/approach – Potential respondents were obtained through social me...
| Main Authors: | , |
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| Format: | Proceeding Paper |
| Language: | English English |
| Published: |
Australia New Zealand International Business Academy (ANZIBA) Conference 2015
2015
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/60156/ http://irep.iium.edu.my/60156/2/Conference%20Programme%20-%20ANZIBA%202015%20Preliminary.pdf http://irep.iium.edu.my/60156/3/An%20examination%20of%20the%20effects%20of%20consumer%20racism%20and%20consumer%20ethnocentrism%20on%20willingness%20to%20buy%20products%20associated%20with%20ethnic%20Chinese.pdf |
| _version_ | 1848785441415757824 |
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| author | Abdul Latif, Samshul Amry Abdul Talib, Asmat Nizam |
| author_facet | Abdul Latif, Samshul Amry Abdul Talib, Asmat Nizam |
| author_sort | Abdul Latif, Samshul Amry |
| building | IIUM Repository |
| collection | Online Access |
| description | Purpose –this paper attempts to investigate the effects of consumer racism and ethnic-level
consumer ethnocentrism on Malay consumers’ willingness to buy toward products associated
with Malaysian ethnic Chinese.
Design/methodology/approach – Potential respondents were obtained through social media
platform and were directed to an online survey questionnaire. The total respondents were
210. The hypothesized relationships between the constructs were analyzed using the partial
least squares approach.
Findings – Consumer racism was found to have negative effect on product judgment but not
willingness to buy. The results also suggest that consumer ethnocentrism did not have any
negative effects on both product judgment and willingness to buy. However, three of the
unsupported hypotheses have significant t-values which suggest rather interesting findings.
Research limitations/implications – This study did not incorporate specific products and/or
brands to predict consumers’ reaction, but rather, used a collection of familiar products to
elicit generalized response. Future studies can use specific brands or products associated with
a particular ethnic group.
Originality/value – This study utilized a modified consumer racism scale to suit the
Malaysian marketplace and as according to the country’s historical aspects. Similar scale can
be utilized in countries with similar historical background and/or multiethnic societies. |
| first_indexed | 2025-11-14T16:53:11Z |
| format | Proceeding Paper |
| id | iium-60156 |
| institution | International Islamic University Malaysia |
| institution_category | Local University |
| language | English English |
| last_indexed | 2025-11-14T16:53:11Z |
| publishDate | 2015 |
| publisher | Australia New Zealand International Business Academy (ANZIBA) Conference 2015 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | iium-601562018-12-24T04:52:34Z http://irep.iium.edu.my/60156/ An examination of the effects of consumer racism and consumer ethnocentrism on willingness to buy products associated with ethnic Chinese Abdul Latif, Samshul Amry Abdul Talib, Asmat Nizam H71 General works HF Commerce HM1 Sociology (General and theoretical) Purpose –this paper attempts to investigate the effects of consumer racism and ethnic-level consumer ethnocentrism on Malay consumers’ willingness to buy toward products associated with Malaysian ethnic Chinese. Design/methodology/approach – Potential respondents were obtained through social media platform and were directed to an online survey questionnaire. The total respondents were 210. The hypothesized relationships between the constructs were analyzed using the partial least squares approach. Findings – Consumer racism was found to have negative effect on product judgment but not willingness to buy. The results also suggest that consumer ethnocentrism did not have any negative effects on both product judgment and willingness to buy. However, three of the unsupported hypotheses have significant t-values which suggest rather interesting findings. Research limitations/implications – This study did not incorporate specific products and/or brands to predict consumers’ reaction, but rather, used a collection of familiar products to elicit generalized response. Future studies can use specific brands or products associated with a particular ethnic group. Originality/value – This study utilized a modified consumer racism scale to suit the Malaysian marketplace and as according to the country’s historical aspects. Similar scale can be utilized in countries with similar historical background and/or multiethnic societies. Australia New Zealand International Business Academy (ANZIBA) Conference 2015 2015-02-13 Proceeding Paper PeerReviewed application/pdf en http://irep.iium.edu.my/60156/2/Conference%20Programme%20-%20ANZIBA%202015%20Preliminary.pdf application/pdf en http://irep.iium.edu.my/60156/3/An%20examination%20of%20the%20effects%20of%20consumer%20racism%20and%20consumer%20ethnocentrism%20on%20willingness%20to%20buy%20products%20associated%20with%20ethnic%20Chinese.pdf Abdul Latif, Samshul Amry and Abdul Talib, Asmat Nizam (2015) An examination of the effects of consumer racism and consumer ethnocentrism on willingness to buy products associated with ethnic Chinese. In: Australia New Zealand International Business Academy (ANZIBA) Conference 2015, Melbourne, Australia. http://www.anziba.org/conferences |
| spellingShingle | H71 General works HF Commerce HM1 Sociology (General and theoretical) Abdul Latif, Samshul Amry Abdul Talib, Asmat Nizam An examination of the effects of consumer racism and consumer ethnocentrism on willingness to buy products associated with ethnic Chinese |
| title | An examination of the effects of consumer racism and consumer ethnocentrism on willingness to buy products associated with ethnic Chinese |
| title_full | An examination of the effects of consumer racism and consumer ethnocentrism on willingness to buy products associated with ethnic Chinese |
| title_fullStr | An examination of the effects of consumer racism and consumer ethnocentrism on willingness to buy products associated with ethnic Chinese |
| title_full_unstemmed | An examination of the effects of consumer racism and consumer ethnocentrism on willingness to buy products associated with ethnic Chinese |
| title_short | An examination of the effects of consumer racism and consumer ethnocentrism on willingness to buy products associated with ethnic Chinese |
| title_sort | examination of the effects of consumer racism and consumer ethnocentrism on willingness to buy products associated with ethnic chinese |
| topic | H71 General works HF Commerce HM1 Sociology (General and theoretical) |
| url | http://irep.iium.edu.my/60156/ http://irep.iium.edu.my/60156/ http://irep.iium.edu.my/60156/2/Conference%20Programme%20-%20ANZIBA%202015%20Preliminary.pdf http://irep.iium.edu.my/60156/3/An%20examination%20of%20the%20effects%20of%20consumer%20racism%20and%20consumer%20ethnocentrism%20on%20willingness%20to%20buy%20products%20associated%20with%20ethnic%20Chinese.pdf |