Technological development and its impact on audience reception: A longitudinal study of IIUM.FM

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Technological development and its impact on audience reception: A longitudinal study of IIUM.FM

In 2011, a study was conducted to look at the audience reception of IIUM.FM, a newly launched online campus radio. Using the Technological Acceptance Model (TAM), the study identified that factors such as perceived ease of use, perceived usefulness, and attitude highly influenced audience reception...

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Bibliographic Details
Main Authors:	Mohamed, Shafizan, Wok, Saodah
Format:	Proceeding Paper
Language:	English English
Published:	2017
Subjects:	H Social Sciences (General) L Education (General) T Technology (General)
Online Access:	http://irep.iium.edu.my/59956/ http://irep.iium.edu.my/59956/15/USIM%20-%20Technological%20development%20and%20its%20impact%20audience%20reception-2.pdf http://irep.iium.edu.my/59956/9/59956-program.pdf

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