The mediating effect of reading IIUM today on the relationships among awareness, perception, and attitude with satisfaction

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The mediating effect of reading IIUM today on the relationships among awareness, perception, and attitude with satisfaction

IIUMToday is the official campus newspaper for the International Islamic University Malaysia (IIUM), operated by students under the jurisdiction of the Department of Communication, established on 1 May 2014. To test the level of satisfaction in reading it, the objectives of the study are: (1) to det...

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Bibliographic Details
Main Authors:	A.Manaf, Aini Maznina, Wok, Saodah
Format:	Proceeding Paper
Language:	English
Published:	School of Media and Communication Studies (MENTION), UKM 2017
Subjects:	H Social Sciences (General) H61.8 Communication of information
Online Access:	http://irep.iium.edu.my/59694/ http://irep.iium.edu.my/59694/1/59694_THE%20MEDIATING%20EFFECT%20OF%20READING.pdf

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