The mediating effect of reading IIUM today on the relationships among awareness, perception, and attitude with satisfaction
IIUMToday is the official campus newspaper for the International Islamic University Malaysia (IIUM), operated by students under the jurisdiction of the Department of Communication, established on 1 May 2014. To test the level of satisfaction in reading it, the objectives of the study are: (1) to det...
| Main Authors: | , |
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| Format: | Proceeding Paper |
| Language: | English |
| Published: |
School of Media and Communication Studies (MENTION), UKM
2017
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| Online Access: | http://irep.iium.edu.my/59694/ http://irep.iium.edu.my/59694/1/59694_THE%20MEDIATING%20EFFECT%20OF%20READING.pdf |
| _version_ | 1848785355503828992 |
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| author | A.Manaf, Aini Maznina Wok, Saodah |
| author_facet | A.Manaf, Aini Maznina Wok, Saodah |
| author_sort | A.Manaf, Aini Maznina |
| building | IIUM Repository |
| collection | Online Access |
| description | IIUMToday is the official campus newspaper for the International Islamic University Malaysia (IIUM), operated by students under the jurisdiction of the Department of Communication, established on 1 May 2014. To test the level of satisfaction in reading it, the objectives of the study are: (1) to determine the levels for reasons of visiting the IIUMToday website, awareness of, perception on, attitude toward, reading habit and satisfaction with IIUMToday among students in IIUM; (2) to test the relationships among the selected variables; and (3) to determine the mediating effect of the reading habit of IIUMToday among students on their level of satisfaction. The study uses the quantitative research design, employing the survey method with questionnaire as the research instrument for data collection. A total of 104 respondents were found to be readers of IIUMToday. Results show that there are moderate levels of awareness, perception, attitude, reading habit and satisfaction with IIUMToday. The relationship among the variables concerned are significantly positive. In addition, reading habit partially mediates the relationship between the predictors and the criterion. |
| first_indexed | 2025-11-14T16:51:50Z |
| format | Proceeding Paper |
| id | iium-59694 |
| institution | International Islamic University Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T16:51:50Z |
| publishDate | 2017 |
| publisher | School of Media and Communication Studies (MENTION), UKM |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | iium-596942018-07-10T04:35:48Z http://irep.iium.edu.my/59694/ The mediating effect of reading IIUM today on the relationships among awareness, perception, and attitude with satisfaction A.Manaf, Aini Maznina Wok, Saodah H Social Sciences (General) H61.8 Communication of information IIUMToday is the official campus newspaper for the International Islamic University Malaysia (IIUM), operated by students under the jurisdiction of the Department of Communication, established on 1 May 2014. To test the level of satisfaction in reading it, the objectives of the study are: (1) to determine the levels for reasons of visiting the IIUMToday website, awareness of, perception on, attitude toward, reading habit and satisfaction with IIUMToday among students in IIUM; (2) to test the relationships among the selected variables; and (3) to determine the mediating effect of the reading habit of IIUMToday among students on their level of satisfaction. The study uses the quantitative research design, employing the survey method with questionnaire as the research instrument for data collection. A total of 104 respondents were found to be readers of IIUMToday. Results show that there are moderate levels of awareness, perception, attitude, reading habit and satisfaction with IIUMToday. The relationship among the variables concerned are significantly positive. In addition, reading habit partially mediates the relationship between the predictors and the criterion. School of Media and Communication Studies (MENTION), UKM 2017-11 Proceeding Paper PeerReviewed application/pdf en http://irep.iium.edu.my/59694/1/59694_THE%20MEDIATING%20EFFECT%20OF%20READING.pdf A.Manaf, Aini Maznina and Wok, Saodah (2017) The mediating effect of reading IIUM today on the relationships among awareness, perception, and attitude with satisfaction. In: International Conference on Media and Communication 2017 (MENTION2017), 20th- 22th November 2017, Putrajaya. http://www.ukm.my/jkom/PPMK/pengenalan.html |
| spellingShingle | H Social Sciences (General) H61.8 Communication of information A.Manaf, Aini Maznina Wok, Saodah The mediating effect of reading IIUM today on the relationships among awareness, perception, and attitude with satisfaction |
| title | The mediating effect of reading IIUM today on the relationships among awareness, perception, and attitude with satisfaction |
| title_full | The mediating effect of reading IIUM today on the relationships among awareness, perception, and attitude with satisfaction |
| title_fullStr | The mediating effect of reading IIUM today on the relationships among awareness, perception, and attitude with satisfaction |
| title_full_unstemmed | The mediating effect of reading IIUM today on the relationships among awareness, perception, and attitude with satisfaction |
| title_short | The mediating effect of reading IIUM today on the relationships among awareness, perception, and attitude with satisfaction |
| title_sort | mediating effect of reading iium today on the relationships among awareness, perception, and attitude with satisfaction |
| topic | H Social Sciences (General) H61.8 Communication of information |
| url | http://irep.iium.edu.my/59694/ http://irep.iium.edu.my/59694/ http://irep.iium.edu.my/59694/1/59694_THE%20MEDIATING%20EFFECT%20OF%20READING.pdf |