The effect of consumer perceptions towards intention to buy air tickets online in Malaysia

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The effect of consumer perceptions towards intention to buy air tickets online in Malaysia

Abstract As the airline industry struggles to be profitable in the face of high operating costs and intense competition, electronic ticketing has emerged to be an effective way to reduce costs. While market research shows an increasing trend among travellers to book air tickets online, they are m...

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Bibliographic Details
Main Authors:	Lee, Kwee-Fah, Haque, A. K. M. Ahasanul, Maulan, Suharni
Format:	Article
Language:	English
Published:	2017
Subjects:	HF5001 Business. Business Administration
Online Access:	http://irep.iium.edu.my/59492/ http://irep.iium.edu.my/59492/1/Paper%20Online%20ticketing.pdf

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