Measuring the impact of marketing capability and market control beliefs on marketing strategy intention: a study on travel and tour agents in Malaysia

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Measuring the impact of marketing capability and market control beliefs on marketing strategy intention: a study on travel and tour agents in Malaysia

The aim of this paper is to measure the effect of marketing capability and market control beliefs on marketing strategy intention in strategising Islamic travel and tour packages of travel and tour agents from the perspective of Malaysia. The research revealed that innovativeness, communication, col...

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Bibliographic Details
Main Authors:	Haque, A. K. M. Ahasanul, Ahmed, Faruk, Al-Sarwar, Abdullah Mamun, Shafiq, Ali
Format:	Article
Language:	English
Published:	Inderscience Publishers 2017
Subjects:	HF5410 Marketing. Distribution of products
Online Access:	http://irep.iium.edu.my/59192/ http://irep.iium.edu.my/59192/1/IJIMB%20%28Haque%29.pdf

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