Technological development and its impact on student reception of a campus radio
In 2011, a study was conducted to look at students’ reception of IIUM.FM, a newly launched online campus radio. Using the Technological Acceptance Model (TAM), the study found that factors such as perceived ease of use, perceived usefulness, and attitude highly influenced audience reception of the o...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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Canadian Center of Science and Education
2017
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| Online Access: | http://irep.iium.edu.my/58761/ http://irep.iium.edu.my/58761/2/58761-Technological%20Development%20and%20Its%20Impact%20on%20Student%20Reception%20of%20a%20Campus%20Radio.pdf |
| _version_ | 1848785174714646528 |
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| author | Mohamed, Shafizan Wok, Saodah Lahabou, Mahaman |
| author_facet | Mohamed, Shafizan Wok, Saodah Lahabou, Mahaman |
| author_sort | Mohamed, Shafizan |
| building | IIUM Repository |
| collection | Online Access |
| description | In 2011, a study was conducted to look at students’ reception of IIUM.FM, a newly launched online campus radio. Using the Technological Acceptance Model (TAM), the study found that factors such as perceived ease of use, perceived usefulness, and attitude highly influenced audience reception of the online radio. In 2016, a corresponding study, closely based on the original 2011 study was conducted to chart and identify how technological changes and developments have further affected the radio listeners today and whether the factors that determined listenership in 2011 still apply in 2016. The study employed a quantitative research design using the survey method and the questionnaire as the research instrument. A total of 238 respondents were sampled for 2011 and 271 respondents for 2016. Results from the comparisons done between the two studies identified the impact of technological change on the campus radio and offered recommendations and suggestions to the University’s relevant authorities for further improvement. |
| first_indexed | 2025-11-14T16:48:57Z |
| format | Article |
| id | iium-58761 |
| institution | International Islamic University Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T16:48:57Z |
| publishDate | 2017 |
| publisher | Canadian Center of Science and Education |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | iium-587612018-01-31T17:37:27Z http://irep.iium.edu.my/58761/ Technological development and its impact on student reception of a campus radio Mohamed, Shafizan Wok, Saodah Lahabou, Mahaman H61.8 Communication of information H62 Study and teaching. Research H65 Schools. Institutes of social sciences In 2011, a study was conducted to look at students’ reception of IIUM.FM, a newly launched online campus radio. Using the Technological Acceptance Model (TAM), the study found that factors such as perceived ease of use, perceived usefulness, and attitude highly influenced audience reception of the online radio. In 2016, a corresponding study, closely based on the original 2011 study was conducted to chart and identify how technological changes and developments have further affected the radio listeners today and whether the factors that determined listenership in 2011 still apply in 2016. The study employed a quantitative research design using the survey method and the questionnaire as the research instrument. A total of 238 respondents were sampled for 2011 and 271 respondents for 2016. Results from the comparisons done between the two studies identified the impact of technological change on the campus radio and offered recommendations and suggestions to the University’s relevant authorities for further improvement. Canadian Center of Science and Education 2017 Article PeerReviewed application/pdf en http://irep.iium.edu.my/58761/2/58761-Technological%20Development%20and%20Its%20Impact%20on%20Student%20Reception%20of%20a%20Campus%20Radio.pdf Mohamed, Shafizan and Wok, Saodah and Lahabou, Mahaman (2017) Technological development and its impact on student reception of a campus radio. Journal of Education and Learning, 7 (1). pp. 103-115. ISSN 1927-5250 E-ISSN 1927-5269 http://www.ccsenet.org/journal/index.php/jel/article/view/71136/38794 10.5539/jel.v7n1p103 |
| spellingShingle | H61.8 Communication of information H62 Study and teaching. Research H65 Schools. Institutes of social sciences Mohamed, Shafizan Wok, Saodah Lahabou, Mahaman Technological development and its impact on student reception of a campus radio |
| title | Technological development and its impact on student reception of a campus radio |
| title_full | Technological development and its impact on student reception of a campus radio |
| title_fullStr | Technological development and its impact on student reception of a campus radio |
| title_full_unstemmed | Technological development and its impact on student reception of a campus radio |
| title_short | Technological development and its impact on student reception of a campus radio |
| title_sort | technological development and its impact on student reception of a campus radio |
| topic | H61.8 Communication of information H62 Study and teaching. Research H65 Schools. Institutes of social sciences |
| url | http://irep.iium.edu.my/58761/ http://irep.iium.edu.my/58761/ http://irep.iium.edu.my/58761/ http://irep.iium.edu.my/58761/2/58761-Technological%20Development%20and%20Its%20Impact%20on%20Student%20Reception%20of%20a%20Campus%20Radio.pdf |