Beliefs about Islamic advertising: an exploratory study in Malaysia

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Beliefs about Islamic advertising: an exploratory study in Malaysia

Purpose – This paper aims to explore people’s beliefs towards Islamic advertising. Design/methodology/approach – Being exploratory in nature, this paper applies qualitative method of research by adapting thought elicitation technique of data collection. This method rests in the projective techniq...

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Bibliographic Details
Main Authors:	Shafiq, Ali, Haque, A. K. M. Ahasanul, Abdullah, Kalthom, Jan, Muhammad Tahir
Format:	Article
Language:	English English
Published:	Emerald Publishing Limited 2017
Subjects:	HF5001 Business. Business Administration
Online Access:	http://irep.iium.edu.my/58643/ http://irep.iium.edu.my/58643/1/Beliefs%20about%20Islamic%20advertising%20-%20an%20exploratory%20study%20in%20Malaysia.pdf http://irep.iium.edu.my/58643/7/58643-Beliefs%20about%20Islamic%20advertising-SCOPUS.pdf

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