Measuring customer perceptions index using CMAC speech emotion mapping
Customer perception is very important in ensuring the positive feedbacks and endurance of a product or service in the market. Marketers conduct customer satisfaction survey to measure customer's need, expectation and experience through multiple instruments; such as verbal and written survey...
| Main Authors: | , |
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| Format: | Proceeding Paper |
| Language: | English English |
| Published: |
IEEE Computer Society
2014
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/58455/ http://irep.iium.edu.my/58455/26/58455-Measuring%20Customer%20Perceptions%20Index.pdf http://irep.iium.edu.my/58455/4/58455_Measuring%20customer%20perceptions%20index%20using%20CMAC%20speech%20emotion%20mapping_SCOPUS.pdf |
| _version_ | 1848785116293234688 |
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| author | Kamaruddin, Norhaslinda Abdul Rahman, Abdul Wahab |
| author_facet | Kamaruddin, Norhaslinda Abdul Rahman, Abdul Wahab |
| author_sort | Kamaruddin, Norhaslinda |
| building | IIUM Repository |
| collection | Online Access |
| description | Customer perception is very important in ensuring
the positive feedbacks and endurance of a product or service in
the market. Marketers conduct customer satisfaction survey to
measure customer's need, expectation and experience through
multiple instruments; such as verbal and written survey. In
this paper, an exploratory approach of speech emotion
mapping using cerebellum model articulation controller is
proposed to gauge respondents' perception index through
telephone survey. Experimental results show that such
approach has a potential to be used as an alternative tool to
discriminate respondents' perception. |
| first_indexed | 2025-11-14T16:48:01Z |
| format | Proceeding Paper |
| id | iium-58455 |
| institution | International Islamic University Malaysia |
| institution_category | Local University |
| language | English English |
| last_indexed | 2025-11-14T16:48:01Z |
| publishDate | 2014 |
| publisher | IEEE Computer Society |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | iium-584552017-09-28T07:12:31Z http://irep.iium.edu.my/58455/ Measuring customer perceptions index using CMAC speech emotion mapping Kamaruddin, Norhaslinda Abdul Rahman, Abdul Wahab T Technology (General) Customer perception is very important in ensuring the positive feedbacks and endurance of a product or service in the market. Marketers conduct customer satisfaction survey to measure customer's need, expectation and experience through multiple instruments; such as verbal and written survey. In this paper, an exploratory approach of speech emotion mapping using cerebellum model articulation controller is proposed to gauge respondents' perception index through telephone survey. Experimental results show that such approach has a potential to be used as an alternative tool to discriminate respondents' perception. IEEE Computer Society 2014 Proceeding Paper PeerReviewed application/pdf en http://irep.iium.edu.my/58455/26/58455-Measuring%20Customer%20Perceptions%20Index.pdf application/pdf en http://irep.iium.edu.my/58455/4/58455_Measuring%20customer%20perceptions%20index%20using%20CMAC%20speech%20emotion%20mapping_SCOPUS.pdf Kamaruddin, Norhaslinda and Abdul Rahman, Abdul Wahab (2014) Measuring customer perceptions index using CMAC speech emotion mapping. In: International Conference on Advanced Computer Science Applications and Technologies, ACSAT 2013, 23-24 December 2013, Kuching, Malaysia. http://ieeexplore.ieee.org/stamp/stamp.jsp?tp=&arnumber=6836605 10.1109/ACSAT.2013.76 |
| spellingShingle | T Technology (General) Kamaruddin, Norhaslinda Abdul Rahman, Abdul Wahab Measuring customer perceptions index using CMAC speech emotion mapping |
| title | Measuring customer perceptions index using CMAC speech emotion mapping |
| title_full | Measuring customer perceptions index using CMAC speech emotion mapping |
| title_fullStr | Measuring customer perceptions index using CMAC speech emotion mapping |
| title_full_unstemmed | Measuring customer perceptions index using CMAC speech emotion mapping |
| title_short | Measuring customer perceptions index using CMAC speech emotion mapping |
| title_sort | measuring customer perceptions index using cmac speech emotion mapping |
| topic | T Technology (General) |
| url | http://irep.iium.edu.my/58455/ http://irep.iium.edu.my/58455/ http://irep.iium.edu.my/58455/ http://irep.iium.edu.my/58455/26/58455-Measuring%20Customer%20Perceptions%20Index.pdf http://irep.iium.edu.my/58455/4/58455_Measuring%20customer%20perceptions%20index%20using%20CMAC%20speech%20emotion%20mapping_SCOPUS.pdf |