The importance of loyalty card days: A study on Malaysian customers

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The importance of loyalty card days: A study on Malaysian customers

The purpose of this research is to investigate significance and effectiveness of Loyalty Card’s Day in Malaysia as one of the marketing strategies from the perspectives of customers that have the necessary purchasing power. This study is performed by using two techniques: the first one is by revie...

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Bibliographic Details
Main Authors:	Jan, Muhammad Tahir, de Jager, Johan
Format:	Article
Language:	English
Published:	Eco Science Net 2017
Subjects:	HF5001 Business. Business Administration
Online Access:	http://irep.iium.edu.my/58109/ http://irep.iium.edu.my/58109/1/THE%20IMPORTANCE%20OF%20LOYALTY%20CARD%20DAYS.pdf

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