Usage and satisfaction on Online-based motorcycle taxi services among Indonesian students
Jakarta has been dealing with traffic congestion since 1990. The conventional motorcycle taxi known as Ojek came to battle this issue. By 2011, Gojek and other online-based motorcycle taxi companies came into being; this system helps students to save time and money. The objectives of this study ar...
| Main Authors: | , |
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| Format: | Proceeding Paper |
| Language: | English |
| Published: |
University College of Islam Melaka
2017
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/57873/ http://irep.iium.edu.my/57873/1/Rahmawati%20%26%20Wok-Online%20based%20Motorcycle%20Taxi.pdf |
| _version_ | 1848785013142716416 |
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| author | Wok, Saodah Rahmawati, Nada |
| author_facet | Wok, Saodah Rahmawati, Nada |
| author_sort | Wok, Saodah |
| building | IIUM Repository |
| collection | Online Access |
| description | Jakarta has been dealing with traffic congestion since 1990. The conventional motorcycle taxi known
as Ojek came to battle this issue. By 2011, Gojek and other online-based motorcycle taxi companies
came into being; this system helps students to save time and money. The objectives of this study are:
(1) to test the level of usage of online-based motorcycle taxi services (ON-MOTOTAXI) among
students; (2) to determine factors influencing students‘ satisfaction in using ON-MOTOTAXI; (3) to
analyze the mediating effect of attitude on perception towards students‘ satisfaction of ONMOTOTAXI.
Uses and Gratifications Theory (Blumler and Katz, 1974) is used to test the study. This
study uses quantitative research design, employing survey method and using self-administered
questionnaire as the research instrument. A total of 340 respondents were collected among Indonesian
students at IIUM, Kuala Lumpur and at UIN Syarif Hidayatullah, Jakarta. Results reveal that the
highest three ON-MOTOTAXI company used by the students are Gojek, Grab and Uber. Perception
moderately influences students‘ satisfaction. Attitude partially mediates students‘ perception towards
satisfaction on ON-MOTOTAXI. Thus, Uses and Gratifications Theory holds true for the usage and
satisfaction towards the services. |
| first_indexed | 2025-11-14T16:46:23Z |
| format | Proceeding Paper |
| id | iium-57873 |
| institution | International Islamic University Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T16:46:23Z |
| publishDate | 2017 |
| publisher | University College of Islam Melaka |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | iium-578732017-08-07T08:05:49Z http://irep.iium.edu.my/57873/ Usage and satisfaction on Online-based motorcycle taxi services among Indonesian students Wok, Saodah Rahmawati, Nada H61.8 Communication of information Jakarta has been dealing with traffic congestion since 1990. The conventional motorcycle taxi known as Ojek came to battle this issue. By 2011, Gojek and other online-based motorcycle taxi companies came into being; this system helps students to save time and money. The objectives of this study are: (1) to test the level of usage of online-based motorcycle taxi services (ON-MOTOTAXI) among students; (2) to determine factors influencing students‘ satisfaction in using ON-MOTOTAXI; (3) to analyze the mediating effect of attitude on perception towards students‘ satisfaction of ONMOTOTAXI. Uses and Gratifications Theory (Blumler and Katz, 1974) is used to test the study. This study uses quantitative research design, employing survey method and using self-administered questionnaire as the research instrument. A total of 340 respondents were collected among Indonesian students at IIUM, Kuala Lumpur and at UIN Syarif Hidayatullah, Jakarta. Results reveal that the highest three ON-MOTOTAXI company used by the students are Gojek, Grab and Uber. Perception moderately influences students‘ satisfaction. Attitude partially mediates students‘ perception towards satisfaction on ON-MOTOTAXI. Thus, Uses and Gratifications Theory holds true for the usage and satisfaction towards the services. University College of Islam Melaka 2017-07-29 Proceeding Paper PeerReviewed application/pdf en http://irep.iium.edu.my/57873/1/Rahmawati%20%26%20Wok-Online%20based%20Motorcycle%20Taxi.pdf Wok, Saodah and Rahmawati, Nada (2017) Usage and satisfaction on Online-based motorcycle taxi services among Indonesian students. In: 1st International Conference on Social Sciences 2017 (MELICOSS’17), 29th-30th July 2017, Melaka. http://www.kuim.edu.my/melicoss2017/ |
| spellingShingle | H61.8 Communication of information Wok, Saodah Rahmawati, Nada Usage and satisfaction on Online-based motorcycle taxi services among Indonesian students |
| title | Usage and satisfaction on Online-based motorcycle taxi services among Indonesian students |
| title_full | Usage and satisfaction on Online-based motorcycle taxi services among Indonesian students |
| title_fullStr | Usage and satisfaction on Online-based motorcycle taxi services among Indonesian students |
| title_full_unstemmed | Usage and satisfaction on Online-based motorcycle taxi services among Indonesian students |
| title_short | Usage and satisfaction on Online-based motorcycle taxi services among Indonesian students |
| title_sort | usage and satisfaction on online-based motorcycle taxi services among indonesian students |
| topic | H61.8 Communication of information |
| url | http://irep.iium.edu.my/57873/ http://irep.iium.edu.my/57873/ http://irep.iium.edu.my/57873/1/Rahmawati%20%26%20Wok-Online%20based%20Motorcycle%20Taxi.pdf |