Attitude as mediating variable on relationship among participation, awareness and perception on bebas plastik campaign
It has been several years since some states in Malaysia had banned plastic bags for a day. The Selangor state government had launched BebasPlastik Campaign on 1st January 2017 where it bans plastic bags seven days a week. As such, the objectives of this research are (1) to analyze the relationshi...
| Main Authors: | , |
|---|---|
| Format: | Proceeding Paper |
| Language: | English |
| Published: |
University College of Islam Melaka
2017
|
| Subjects: | |
| Online Access: | http://irep.iium.edu.my/57872/ http://irep.iium.edu.my/57872/1/Tan%20%26%20Wok-%20BebasPlastik%20Campaign.pdf |
| _version_ | 1848785012863795200 |
|---|---|
| author | Tan, Jian Shiang Wok, Saodah |
| author_facet | Tan, Jian Shiang Wok, Saodah |
| author_sort | Tan, Jian Shiang |
| building | IIUM Repository |
| collection | Online Access |
| description | It has been several years since some states in Malaysia had banned plastic bags for a day. The
Selangor state government had launched BebasPlastik Campaign on 1st January 2017 where it bans
plastic bags seven days a week. As such, the objectives of this research are (1) to analyze the
relationship among awareness, perception, attitude and participation in BebasPlastik Campaign and
(2) to determine the mediating effect of attitude on relationship among awareness, perception and
participation in BebasPlastik Campaign. The Social Learning Theory (Bandura, 1971) is used to
explain the effects of awareness, perception, attitude and participation in BebasPlastik Campaign. A
total of 430 Malaysian university students were identified in this study; which employs the
quantitative research design using a self-administrated survey questionnaire as its research instrument.
Results show that there is a positive relationship among all variables. Furthermore, attitude fully
mediates the relationship between perception and participation. In addition, attitude only partially
mediates the relationship between awareness and participation. Students may not know much about
the BebasPlastik Campaign but their participation in BebasPlastik Campaign is high. |
| first_indexed | 2025-11-14T16:46:23Z |
| format | Proceeding Paper |
| id | iium-57872 |
| institution | International Islamic University Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T16:46:23Z |
| publishDate | 2017 |
| publisher | University College of Islam Melaka |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | iium-578722017-08-07T07:55:29Z http://irep.iium.edu.my/57872/ Attitude as mediating variable on relationship among participation, awareness and perception on bebas plastik campaign Tan, Jian Shiang Wok, Saodah H61.8 Communication of information It has been several years since some states in Malaysia had banned plastic bags for a day. The Selangor state government had launched BebasPlastik Campaign on 1st January 2017 where it bans plastic bags seven days a week. As such, the objectives of this research are (1) to analyze the relationship among awareness, perception, attitude and participation in BebasPlastik Campaign and (2) to determine the mediating effect of attitude on relationship among awareness, perception and participation in BebasPlastik Campaign. The Social Learning Theory (Bandura, 1971) is used to explain the effects of awareness, perception, attitude and participation in BebasPlastik Campaign. A total of 430 Malaysian university students were identified in this study; which employs the quantitative research design using a self-administrated survey questionnaire as its research instrument. Results show that there is a positive relationship among all variables. Furthermore, attitude fully mediates the relationship between perception and participation. In addition, attitude only partially mediates the relationship between awareness and participation. Students may not know much about the BebasPlastik Campaign but their participation in BebasPlastik Campaign is high. University College of Islam Melaka 2017 Proceeding Paper PeerReviewed application/pdf en http://irep.iium.edu.my/57872/1/Tan%20%26%20Wok-%20BebasPlastik%20Campaign.pdf Tan, Jian Shiang and Wok, Saodah (2017) Attitude as mediating variable on relationship among participation, awareness and perception on bebas plastik campaign. In: 1st Melaka International Conference on Social Sciences 2017 (MELICOSS’17)., 29th-30th July 2017, Melaka. https://submit.confbay.com/conf/melicoss17 |
| spellingShingle | H61.8 Communication of information Tan, Jian Shiang Wok, Saodah Attitude as mediating variable on relationship among participation, awareness and perception on bebas plastik campaign |
| title | Attitude as mediating variable on relationship among participation, awareness and perception on bebas plastik campaign |
| title_full | Attitude as mediating variable on relationship among participation, awareness and perception on bebas plastik campaign |
| title_fullStr | Attitude as mediating variable on relationship among participation, awareness and perception on bebas plastik campaign |
| title_full_unstemmed | Attitude as mediating variable on relationship among participation, awareness and perception on bebas plastik campaign |
| title_short | Attitude as mediating variable on relationship among participation, awareness and perception on bebas plastik campaign |
| title_sort | attitude as mediating variable on relationship among participation, awareness and perception on bebas plastik campaign |
| topic | H61.8 Communication of information |
| url | http://irep.iium.edu.my/57872/ http://irep.iium.edu.my/57872/ http://irep.iium.edu.my/57872/1/Tan%20%26%20Wok-%20BebasPlastik%20Campaign.pdf |