Factors determining Pokémon Go addiction in Malaysia
This study focuses on factors determining Pokémon Go addiction behaviour among players in Malaysia. Using the Personal Construct Theory (PCT), the relationship between perception of Pokémon Go players and their addiction behaviour toward the game is examined. The objectives of this study are (1) to...
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| Format: | Article |
| Language: | English |
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Global Academy of Training & Research (GATR) Enterprose
2017
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| Online Access: | http://irep.iium.edu.my/57727/ http://irep.iium.edu.my/57727/1/SSRN-id3005255%20-%20Aminah%2C%20Hafifah%20%26%20Saodah%202572017.pdf |
| _version_ | 1848784988506423296 |
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| author | Abdul Wahab, Siti Aminah Jamalludin, Nur Hafifah Wok, Saodah |
| author_facet | Abdul Wahab, Siti Aminah Jamalludin, Nur Hafifah Wok, Saodah |
| author_sort | Abdul Wahab, Siti Aminah |
| building | IIUM Repository |
| collection | Online Access |
| description | This study focuses on factors determining Pokémon Go addiction behaviour among players in Malaysia. Using the Personal Construct Theory (PCT), the relationship between perception of Pokémon Go players and their addiction behaviour toward the game is examined. The objectives of this study are (1) to identify the levels of perception and addiction behaviour of the Pokémon Go players in Malaysia; (2) to determine the relationship between perception and addiction behaviour of the Pokémon Go players; and (3) to investigate the moderating effects of age, gender and ethnicity on the relationship between perception and addiction behaviour of the Pokémon Go players. The study employs quantitative research design. The data were collected from 270 respondents using a self-administered questionnaire. The results show that even though the addiction behaviour of Pokémon Go players is low, the perception of Pokémon Go players towards the game is positive. Therefore, both addiction behaviour and perception are positively related. Age and gender are found to be moderate in the relationship between perception and addiction behaviour. With these results, the assumptions of PCT hold true. |
| first_indexed | 2025-11-14T16:46:00Z |
| format | Article |
| id | iium-57727 |
| institution | International Islamic University Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T16:46:00Z |
| publishDate | 2017 |
| publisher | Global Academy of Training & Research (GATR) Enterprose |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | iium-577272017-07-26T08:48:37Z http://irep.iium.edu.my/57727/ Factors determining Pokémon Go addiction in Malaysia Abdul Wahab, Siti Aminah Jamalludin, Nur Hafifah Wok, Saodah H61.8 Communication of information This study focuses on factors determining Pokémon Go addiction behaviour among players in Malaysia. Using the Personal Construct Theory (PCT), the relationship between perception of Pokémon Go players and their addiction behaviour toward the game is examined. The objectives of this study are (1) to identify the levels of perception and addiction behaviour of the Pokémon Go players in Malaysia; (2) to determine the relationship between perception and addiction behaviour of the Pokémon Go players; and (3) to investigate the moderating effects of age, gender and ethnicity on the relationship between perception and addiction behaviour of the Pokémon Go players. The study employs quantitative research design. The data were collected from 270 respondents using a self-administered questionnaire. The results show that even though the addiction behaviour of Pokémon Go players is low, the perception of Pokémon Go players towards the game is positive. Therefore, both addiction behaviour and perception are positively related. Age and gender are found to be moderate in the relationship between perception and addiction behaviour. With these results, the assumptions of PCT hold true. Global Academy of Training & Research (GATR) Enterprose 2017-07-19 Article PeerReviewed application/pdf en http://irep.iium.edu.my/57727/1/SSRN-id3005255%20-%20Aminah%2C%20Hafifah%20%26%20Saodah%202572017.pdf Abdul Wahab, Siti Aminah and Jamalludin, Nur Hafifah and Wok, Saodah (2017) Factors determining Pokémon Go addiction in Malaysia. Journal of Management and Marketing Review, 2 (2). pp. 73-78. ISSN 0128-2603 http://gatrenterprise.com/GATRJournals/factors_determining_pokemon_go_addiction_in_malaysia.html |
| spellingShingle | H61.8 Communication of information Abdul Wahab, Siti Aminah Jamalludin, Nur Hafifah Wok, Saodah Factors determining Pokémon Go addiction in Malaysia |
| title | Factors determining Pokémon Go addiction in Malaysia |
| title_full | Factors determining Pokémon Go addiction in Malaysia |
| title_fullStr | Factors determining Pokémon Go addiction in Malaysia |
| title_full_unstemmed | Factors determining Pokémon Go addiction in Malaysia |
| title_short | Factors determining Pokémon Go addiction in Malaysia |
| title_sort | factors determining pokémon go addiction in malaysia |
| topic | H61.8 Communication of information |
| url | http://irep.iium.edu.my/57727/ http://irep.iium.edu.my/57727/ http://irep.iium.edu.my/57727/1/SSRN-id3005255%20-%20Aminah%2C%20Hafifah%20%26%20Saodah%202572017.pdf |