An approach to Islamic consumerism and its implications on marketing mix

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An approach to Islamic consumerism and its implications on marketing mix

This paper discusses consumerism movement from the Islamic point of view, which implies that all the marketing activities should be done in order to satisfy the consumers while adhering to the tenets of Islamic ethical system. In line with this, the paper then discusses the significance and pract...

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Bibliographic Details
Main Authors:	Haque, A. K. M. Ahasanul, Shafiq, Ali, Maulan, Suharni
Format:	Article
Language:	English English
Published:	IIUM Press 2017
Subjects:	BP173.75 Islam and economics HF5410 Marketing. Distribution of products
Online Access:	http://irep.iium.edu.my/57473/ http://irep.iium.edu.my/57473/1/57473_An%20approach%20to%20Islamic%20consumerism.pdf http://irep.iium.edu.my/57473/2/57473_An%20approach%20to%20Islamic%20consumerism_SCOPUS.pdf

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