Perception on E-CRM features for airline websites in Malaysia: some empirical evidence

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Perception on E-CRM features for airline websites in Malaysia: some empirical evidence

Currently, customers increasingly choose the websites to search and purchase flight tickets. This paper attempts to investigate the website quality in terms of e-CRM features that support online transactions for the purchase of flight tickets in Malaysia. The focus is on the features that support pr...

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Bibliographic Details
Main Authors:	Ismail, Nor Alina, Hussin, Husnayati
Format:	Proceeding Paper
Language:	English
Published:	Institute for Strategic and Sustainable Accounting Development (ISSAD), School of Accountancy, Universiti Utara Malaysia, UUM Sintok, Kedah, Malaysia 2015
Subjects:	T Technology (General)
Online Access:	http://irep.iium.edu.my/57404/ http://irep.iium.edu.my/57404/1/57404_Perception%20on%20E-CRM.pdf

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