Measuring the impact of service quality in telecommunication services of Pakistan: a conceptual framework

The impact of the antecedents of service quality on customer satisfaction has been under debate in the academic literature since long. To ensure the customer satisfaction level, organizations require examining the level of customer expectations to servive in the compititive market environment. Incre...

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Main Authors: Rind, M. Malook, Khuhro, Mansoor A., Ujan, Imran Anwar, Shah, Asadullah
Format: Article
Language:English
Published: Islamic Countries Society of Statistical Sciences (ISOSS) 2015
Subjects:
Online Access:http://irep.iium.edu.my/57189/
http://irep.iium.edu.my/57189/1/57189.pdf
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author Rind, M. Malook
Khuhro, Mansoor A.
Ujan, Imran Anwar
Shah, Asadullah
author_facet Rind, M. Malook
Khuhro, Mansoor A.
Ujan, Imran Anwar
Shah, Asadullah
author_sort Rind, M. Malook
building IIUM Repository
collection Online Access
description The impact of the antecedents of service quality on customer satisfaction has been under debate in the academic literature since long. To ensure the customer satisfaction level, organizations require examining the level of customer expectations to servive in the compititive market environment. Increasing compitition in telecommunocation industry in Pkaitsn apeal service provider to welcome customer suuegtionrelated to sevive quality. The primary aim of this research paper is to propose a conceptual framework for investigating the influence of percieved quality, customer expectations and percieved value on the proposed research framework built thorough a thorough literature review, authors intend to adopt quantitative, clustered sampling approach for data collection. Aa structured Equation modelling (SEM) approach will be adopted to test and validate the acquired data. A clear understanding of the hypotheses of the hypothesized relationships in proposed conceptual framework would encourage telecommunication service providers to outline proper course of action to retain their customer base with optimal services. Findings of this utilization of their resources in maximizing profit, retaining customer base and achieving organizations goals.
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spelling iium-571892017-06-06T06:35:31Z http://irep.iium.edu.my/57189/ Measuring the impact of service quality in telecommunication services of Pakistan: a conceptual framework Rind, M. Malook Khuhro, Mansoor A. Ujan, Imran Anwar Shah, Asadullah T10.5 Communication of technical information The impact of the antecedents of service quality on customer satisfaction has been under debate in the academic literature since long. To ensure the customer satisfaction level, organizations require examining the level of customer expectations to servive in the compititive market environment. Increasing compitition in telecommunocation industry in Pkaitsn apeal service provider to welcome customer suuegtionrelated to sevive quality. The primary aim of this research paper is to propose a conceptual framework for investigating the influence of percieved quality, customer expectations and percieved value on the proposed research framework built thorough a thorough literature review, authors intend to adopt quantitative, clustered sampling approach for data collection. Aa structured Equation modelling (SEM) approach will be adopted to test and validate the acquired data. A clear understanding of the hypotheses of the hypothesized relationships in proposed conceptual framework would encourage telecommunication service providers to outline proper course of action to retain their customer base with optimal services. Findings of this utilization of their resources in maximizing profit, retaining customer base and achieving organizations goals. Islamic Countries Society of Statistical Sciences (ISOSS) 2015 Article PeerReviewed application/pdf en http://irep.iium.edu.my/57189/1/57189.pdf Rind, M. Malook and Khuhro, Mansoor A. and Ujan, Imran Anwar and Shah, Asadullah (2015) Measuring the impact of service quality in telecommunication services of Pakistan: a conceptual framework. Journal of Islamic Countries Society of Statistical Sciences (IJOSS), 1 (2). pp. 131-139. http://www.joi.isoss.net/vol-1-no-2-2015/
spellingShingle T10.5 Communication of technical information
Rind, M. Malook
Khuhro, Mansoor A.
Ujan, Imran Anwar
Shah, Asadullah
Measuring the impact of service quality in telecommunication services of Pakistan: a conceptual framework
title Measuring the impact of service quality in telecommunication services of Pakistan: a conceptual framework
title_full Measuring the impact of service quality in telecommunication services of Pakistan: a conceptual framework
title_fullStr Measuring the impact of service quality in telecommunication services of Pakistan: a conceptual framework
title_full_unstemmed Measuring the impact of service quality in telecommunication services of Pakistan: a conceptual framework
title_short Measuring the impact of service quality in telecommunication services of Pakistan: a conceptual framework
title_sort measuring the impact of service quality in telecommunication services of pakistan: a conceptual framework
topic T10.5 Communication of technical information
url http://irep.iium.edu.my/57189/
http://irep.iium.edu.my/57189/
http://irep.iium.edu.my/57189/1/57189.pdf