Social commerce behavior among university students in Malaysia

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Social commerce behavior among university students in Malaysia

The aim of this study is to investigate the consumer behavior of current Malaysian university students in the social commerce environment. A hypothetical conceptual framework was formulated based on proven theories and previous works. Data were collected from 209 students from a Malaysian public...

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Bibliographic Details
Main Authors:	Mohamed Razi, Mohamed Jalaldeen, Mohd Tamrin, Mohd Izzuddin, Hussin, Husnayati
Format:	Proceeding Paper
Language:	English
Published:	School of Computing, Univerisiti Utara Malaysia 2017
Subjects:	H Social Sciences (General) T Technology (General)
Online Access:	http://irep.iium.edu.my/56808/ http://irep.iium.edu.my/56808/18/56808.pdf

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