Social commerce behavior among university students in Malaysia
The aim of this study is to investigate the consumer behavior of current Malaysian university students in the social commerce environment. A hypothetical conceptual framework was formulated based on proven theories and previous works. Data were collected from 209 students from a Malaysian public...
| Main Authors: | , , |
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| Format: | Proceeding Paper |
| Language: | English |
| Published: |
School of Computing, Univerisiti Utara Malaysia
2017
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/56808/ http://irep.iium.edu.my/56808/18/56808.pdf |
| _version_ | 1848784810469752832 |
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| author | Mohamed Razi, Mohamed Jalaldeen Mohd Tamrin, Mohd Izzuddin Hussin, Husnayati |
| author_facet | Mohamed Razi, Mohamed Jalaldeen Mohd Tamrin, Mohd Izzuddin Hussin, Husnayati |
| author_sort | Mohamed Razi, Mohamed Jalaldeen |
| building | IIUM Repository |
| collection | Online Access |
| description | The aim of this study is to investigate the consumer behavior
of current Malaysian university students in the social commerce environment.
A hypothetical conceptual framework was formulated based on proven
theories and previous works. Data were collected from 209 students from
a Malaysian public university using self-administered online questionnaire.
Though the linear regression supports all proposed hypotheses, the stepwise
regression results are mixed. Closeness and familiarity among social network
friends are the predictors of trust, while trust and enjoyment are the
significant predictors of purchase behavior. The findings might have some
practical and theoretical values and contributions. |
| first_indexed | 2025-11-14T16:43:10Z |
| format | Proceeding Paper |
| id | iium-56808 |
| institution | International Islamic University Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T16:43:10Z |
| publishDate | 2017 |
| publisher | School of Computing, Univerisiti Utara Malaysia |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | iium-568082018-03-25T10:05:17Z http://irep.iium.edu.my/56808/ Social commerce behavior among university students in Malaysia Mohamed Razi, Mohamed Jalaldeen Mohd Tamrin, Mohd Izzuddin Hussin, Husnayati H Social Sciences (General) T Technology (General) The aim of this study is to investigate the consumer behavior of current Malaysian university students in the social commerce environment. A hypothetical conceptual framework was formulated based on proven theories and previous works. Data were collected from 209 students from a Malaysian public university using self-administered online questionnaire. Though the linear regression supports all proposed hypotheses, the stepwise regression results are mixed. Closeness and familiarity among social network friends are the predictors of trust, while trust and enjoyment are the significant predictors of purchase behavior. The findings might have some practical and theoretical values and contributions. School of Computing, Univerisiti Utara Malaysia 2017 Proceeding Paper PeerReviewed application/pdf en http://irep.iium.edu.my/56808/18/56808.pdf Mohamed Razi, Mohamed Jalaldeen and Mohd Tamrin, Mohd Izzuddin and Hussin, Husnayati (2017) Social commerce behavior among university students in Malaysia. In: 6th International Conference on Computing and Informatics 2017 (ICOCI 2017), 25th-27th April, Kuala Lumpur. http://icoci.cms.net.my/PROCEEDINGS/2017/Pdf_Version_Chap06e/PID194-350-355e.pdf |
| spellingShingle | H Social Sciences (General) T Technology (General) Mohamed Razi, Mohamed Jalaldeen Mohd Tamrin, Mohd Izzuddin Hussin, Husnayati Social commerce behavior among university students in Malaysia |
| title | Social commerce behavior among university students in Malaysia |
| title_full | Social commerce behavior among university students in Malaysia |
| title_fullStr | Social commerce behavior among university students in Malaysia |
| title_full_unstemmed | Social commerce behavior among university students in Malaysia |
| title_short | Social commerce behavior among university students in Malaysia |
| title_sort | social commerce behavior among university students in malaysia |
| topic | H Social Sciences (General) T Technology (General) |
| url | http://irep.iium.edu.my/56808/ http://irep.iium.edu.my/56808/ http://irep.iium.edu.my/56808/18/56808.pdf |